Know what words your customers will use when searching.
It's likely that you know what your customers search for. In the event that you don't, then you need to find out. Is it a description of "pants" or "jeans?" One may be searched more often than the other, but why not target both? You cant try "executive gifts." Perhaps "desk accessories" will help in broadening your website marketing strategy.
Have you tried asking all kinds of people? Get advice from people in all walks of life including management, employees, customers, vendors, friends and family on how they would search for effective search engine positioning keywords. Try asking them how they would search for different services and products. This is really about what they think and it's not about what you think they would search for. The truth is, there are a lot of time when they can be two totally different things.
Remove any keywords that are too targeted or not too specific once you have successfully harvested a meaningful keyword list. Keyword placement is another important thing to remember. Try to put as many keywords as possible in the beginning paragraphs, and of course the title line.
If your keyword has a higher value, then chances are you will have more competition. Every SEO utilizes tools similar to the Overture Keyword Suggestion Tool and also know the value of a keyword. We will have less competition if the value of the keyword is lower.
Though we don't want to aim too high, we also don't want to aim too low. We need to find a middle ground. For you that may be a keyword with a value of no less than 1000 and no more than 10,000. Figuring out what you deem reasonable will be all up to you.
Remember that the keywords should regularly appear throughout the opening Web page. Another important thing to remember is that in the opening paragraphs, they should frequently appear as well.
However, resist the temptation to overuse keywords. The search engines can spot it and will reduce your page rankings. Tools are available to help with optimal keyword density. But software that writes the site's ages should be avoided. It's possible for search engines to find out about these as well.
A good rule of thumb is: Never sacrifice quality of content for keyword placement. This will affect your page ranking. Then there's the chance that visitors won't find your site appealing.
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