Create Strong Foundations with Twitter's Autoresponder

Using Twitter to build relationships, gather leads and grow your reach is all about understanding how to use the social platform the right way. For quite some time, Twitter has given people the ability to use a custom autoresponder message to new followers, and it is smart to do this for relationship building purposes. As you know, or should know, establishing a rapport with all your followers is important, and the autoresponder will help you get the ball rolling in that direction.

We advise people to set-up the autoresponder for new followers, but you need to carefully weigh what you say or even whether to send them a link. The most important responsibility you have with your efforts at Twitter is to make sure those who follow you, and whom you follow, are all targeted to your market and offers. If you expose followers to a link, and for brand new people, remember you need to work on relationship marketing which means saving the promotions for later. The best perspective with relationship marketing, which is what Twitter is about, is to give first in the form of solid value through your content. It is the end-user experience that matters most at Twitter, and that really needs to be your basis for everything.

Tracking the performance of your links and making them measurable is important because without that, you'll simply be shooting in the dark. All kinds of URL shortener services exist, and so being able to do this is also free - just remember to check on the performance of your direct messages and links in Tweets. Tracking autoresponder referrals is necessary, especially when you want to measure new members, subscribers, leads, etc. When you want to improve your campaign performance, then this is how you go about doing it with the tracking data you accumulate. Once you know which of your links are giving you better results, you'll be able to focus more of your efforts on it.

Any autoresponder that you use will automatically create a new email notifications to the recipients to all those followers of yours who have Twitter "email alerts" switched on. This can be a little confusing for newer users, so merely be very sure about how you use the various features. This is about making a positive impression on people, obviously, so keep aware of what is going on.

Using the Twitter autoresponders to build an effective relationship with your followers is all about being intelligent in your approach, rather than trying to spam yourself to success.

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