Sunday, September 11, 2011

Methods to Create a Conversion Friendly Site.



If you would like to make your website into a site that offers real time results then it needs to be conversion friendly. This means that if your site isn't turning visitors into buyers then it is not doing its job. This article will tell you how to turn your site into a site that has a great conversion rate.

Have Several Calls to Action: Don't just rely on having a call to action at the end of your offer, though that's one of the places it should be. You should try to insert the call to action in various effective forms across your website in prominent places so that you're constantly reminding your prospects to take action. You want to make it very easy for your visitors to take action, so don't make them look for the "buy" button or have to figure out what they have to do to order or opt in. The more clear and numerous your calls to action are on your site, the better your conversions will tend to be.

There's something about a website that focuses its efforts on getting the navigation right - you instantly fall in love with a website that doesn't fall short when it comes to helping you navigate. Regardless of your website size, you can expect to have bad conversions if you don't help your prospects navigate through your site easily. You have to do whatever you can to make it easy for your visitors/prospects to find what they need, whether its the contact page or something buried in your archives.

Have a Simple Contact Form: If it's difficult for people to contact you because there's not a simple form for them to use, this can affect your conversions in a negative way if people need to ask you something. Aside from having a simple contact form, be sure your email is set up so you get these messages quickly and answer them in a timely manner. The contact form is just one example of how your site should be simple to navigate, but you should take equal care with all of your other features as well. It is important to remind yourself that increased conversion rates are not an overnight phenomenon, it takes time to build the rates you want to see.

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