Seo - How Much a primary Rank on The search engine giant is Worth?

You've heard many times how important Web site optimization (SEO) is. However, as a smart business person, you should be thinking of why it is so important and how much money a first position may be worth. Only if know this, you won't have a clue at the time of if investing in SEO makes sense for your business.

Step 1: Calculate Total Traffic

You can use Google's keyword search tool to have the south beach diet plan of those quantity of searches some keyword has. As an example you would like to rank for "hormone replacement therapy". In keeping with Google there are 74,000 people searching for that term month after month.

Step 2: Calculate Your Traffic

According to SeoResearcher.com, the very first position of Google gets 56% of those clicks. Which suggests that if you happen to be first on Google for "hormone replacement therapy" your site will get 41,440 visits from Google alone.

Step 3: Determine Your Conversion Rate

Based on your current stats, what number paying customers have you get for every 100 people who visit your site? Just for this example, for instance that your particular conversion cost is 0.5%, which means that out from the 41,440 people who will visit your website, 207 will come to be paying customers of this hormone replacement center.

Step 4: Determine Your Net Profit per Customer

Let's say that you commit $300 from each of your prospects. Multiply that by 207 and you can notice that your top ranking may be worth for your requirements $62,100 monthly!

It Gets Even Better

There really are a few techniques that you could benefit much longer from SEO. First off, in the event you rank first for "hormone replacement therapy", you're very likely to obtain 5 best positions for maybe 10 related keywords with similar search volumes. This can easily multiply your profits by three.

Also, don't forget these numbers are merely for Google. Add Yahoo, MSN and ask for and your profit will be between 30% and 40% larger.

The conversion rate used here (0.5%) is de facto low. In many instances, more than 1 from 200 of the website's visitors become paying customers.

You be required to take into account the lifetime value of this customers. People might find you through the various search engines the very first some time to they may stick with you forever. They could also tell all their wellwishers and individuals concerning your company.