What Are The 10 Secrets To Have An Award Winning Website?

Whatever you wish to achieve, define it clearly
You need to find out what your site need to achieve and what your goals are. Find out what it's purpose is. Sales channel, branding, lead generator, and marketing integrate online with offline. Know your audience and who they are? Find out what they want. They want a useful website and useful information, friendliness, efficiency, good service

Avoid being pushed around
You should not let arty web designers and marketing people push you into "bleeding edge" web design. Ask yourself the question does it add to my sites functionality? Will your customers find it easier and will they benefit from it?

Try to make the most of your cyber world real estate
It's not a good idea to waste it with splash pages, filler, welcome messages, or unnecessary content.
Clearly stating your company's point of difference is what you need to know. The important links should be upfront, minimize the use of animation or scrolling, and include research.

The importance of credibility
You only have one chance to make ANY kind of impression and provide easy to find products, an easy way to buy or contact information. Give visitors a sense of your credibility that you are a trustworthy and a legitimate operation.

Take ownership
Assigning someone to take ownership of your site is very important. Keep it updated and fresh not just for your customers but for the search engines. Answer emails promptly.

Keep it simple
Avoid using confusing language and in-house terms. When speaking about your business, you'd be amazed at how much jargon you use. Get your we writing checked by a professional.

Why you should talk to your visitors
Have you established a way to get people to sign up for email newsletters? When you keep in touch with customers, make sure that it's only when you have something to say.

It should have personality
What people want is to know that they are dealing with real people. Tailor the tone. Write your content in a personal manor if it's appropriate.

Tell people about your website
You should include the URL on every piece of paper communication and put it on cards, pens, letterheads, brochures, etc.

Continue making improvements
Avoid letting your site stagnate. Just like you as a business owner, a website requires continual improvements to keep it up to date so it can be as successful as possible. It's essential to keep an eye on competition. Test and measure AND test and measure after testing and measuring. Don't do new stuff, just because it's new.

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