Saturday, September 10, 2011

What You Need To Know About Offline Marketing For A Web Based Business



There are some smaller businesses that are content with their present level, however they definitely are in the minority because all the rest will always want more business. Lately, there has been great interest in offline marketing methods, and using them to promote online products.

Offline marketing to drive traffic to online businesses has huge potential and is largely ignored by most people. Consider the truly massive numbers who don't pay much attention to what is happening on the net, and so they are ripe for offline marketing.

Do you know how handy your company's business cards can come when you're trying to use them for offline promotion? No matter where you go, when you have an opportunity it's a great idea to just hand them one of your business cards. Nowadays, company cards happen to be simple and not overly complicated, so you can simply have your website's URL, along with your email address and phone number.

This is especially useful when you network and visit various events, where you get to meet tons of people that want to know more about your company. You could even tell people to look at your site if you or the other person has a smart phone with internet. One other area of opportunity exists with newspapers ads, and you should not automatically dismiss this. You'll actually be surprised to see the kind of response that you can get by placing a simple classified ad in your local newspaper directing people to your website. This is how you start small, and if you can make this happen you can advertise in other printed media. Never think this cannot work because it has been working very well for online businesses for a long time.

Some people offer a freebie that is basically some consult at no charge, but just keep in mind that you will get a lot of tire kickers. How well this will work for your business all depends on what you have to offer to people.

In conclusion, offline marketing is really not rocket science, especially when you're promoting your website. There is a lot you can do with this approach, and you will find people receptive to your offers. Marketing to the offline crowd is much different from online marketing in terms of things being unique. There is simply no reason to ever feel like you need to hurry up and get it done because it does not work that way.

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