The Basics of Off Page SEO

The value of off page search engine optimization is something every internet marketer and webmaster knows. The right kind of content is important but without proper off page SEO, it'll be impossible to get your site ranked by the search engines. Let's take a closer look at some important SEO factors that you need to consider.

Above all, you should direct your attention toward acquiring a heftier number of backlinks from websites which have highly ranked pages. The explanation for this is, search engines, for instance Google place a lot of weight on the source of the backlink and provide it influence according to that. So if you get a hold of a backlink from a site that is a PR 6 - it will evidently let the search engines know that your website is essential enough to get a backlink from a high page rank site. Even if the backlink you're getting form is a site that has a small PR, it still has value for being linked to, versus a site with no PR.

When optimizing your site, don't try to fool the search engines by cloaking your pages or setting up gateway pages that show the search engines something different from what actual visitors see. You're much better off sticking to ethical methods, as sooner or later the search engines will catch you and then your site may be de-indexed altogether. You'll accomplish more by creating a lasting and stable ranking rather than by getting to the top using shady methods. You can make sure that your off page SEO efforts are within the rules set by Google simply by getting familiar with their TOS. The TOS will inform you in regard to which practices can cause your site to be considered low value or even get it de-indexed in the listings. Since Google is the number one search engine, it only makes sense to learn how it ranks sites if you want to increase your understanding of search engine optimization.

Lastly, ask yourself if your website has a theme or are there many unrelated keywords and topics on it? You will greatly boost your chances of getting ranked for your targeted keywords when you create a tightly themed website. It's easier to let the search engines know what keywords you want to be ranked for the more focused your site is. You obviously don't want to mislead the search engine spiders right? This is why it's important for your website's pages to revolve around one single theme. It's important to make sure all the sites you link to are legitimate and not at all spammy. Search engines are very particular about spammy websites so getting a backlink from one will make your website look bad. Having good neighbors is necessary, especially when it comes to SEO. Every website that you link to should be relevant to your own site as well as be reputable and genuine. As you can see, search engine optimization has many factors that need to be focused on. To get the best results with your off page SEO, start applying what you've learned here.

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