It is possible to enhance your Google rankings if you build links the intelligent way. This has been a fact for some time now and it is much more so with the recent Google Panda update which affected even a few high profile websites. When it comes to ranking in Google link building is nothing new. Actually this technique was around even before other SEO strategies. Quality inbound links were the first "search engine" - good sites with high-quality content spread by word of mouth. Google along with other search engines depend on the quality and quantity of inbound links when they determine which websites to display in their results. Below are a few reasons why you have to include link building as part of your strategy if you are looking to improve your ranking in the search engines.
How Inbound Links Enhance Google Rankings
Consider the World Wide Web as a giant road map. Your website occupies a space on that map and the job of your search engine marketing strategy is to attract visitors to your little patch of land. In that situation, inbound links serve the same purpose as road signs on the highway. They point the way to your website, both for other people and for the Google spiders - the programs that crawl the web and index all of the web pages they visit.
The more links, or road signs, that lead others to your site is the more popular you appear and the better you'll rank in the search engines. There are several challenges with this picture however. Too many people exploit this knowledge in an effort to increase their positions in the search engines. This has compelled the search engines to utilize algorithm to discover what the links say about your site.
A lot of inbound links shows that your website provides information that many visitors found helpful and useful. The search engineers decided long ago that if many people find your website interesting enough to link to, there's a good chance that there's something worth reading there. To be sure that they're sending people to sites that are highly relevant to the searcher's query, the algorithm also establishes how many of the links pointing to your website come from other websites that are about the same thing. For example, if the searcher enters "trout fishing" into the search box, Google checks to see how many of the websites that link back to your page are about trout fishing.
Google also includes links to your website in their calculation of Page Rank, which establishes how high in the results page your website will be listed. The more relevant links pointing back to your website, the higher your page rank is likely to be - and higher page rank is definitely better.
So you see if you need to enhance your search engine rankings you have to be wise about your link building. When you use link building together with other SEO strategies you'll enhance your visibility in the search engines results and have a better chance of a successful campaign and more profits for your business.
We at MandLoys Online Marketing helped hundreds of businesses rank high in local search engine listings. If you'd like to rank high in Google then you should definitely check out the best link building services which gets you amazing, long term results!
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