Friday, October 14, 2011

What You Must Know About Optimizing Your Pages for High Rankings



On-page search engine optimization is nothing but a way to make your website more appealing in the eyes of the search engines, without letting it lose its objective. Below are a few tips for effectively applying on-page SEO to your website.

Keep an eye on the keyword density of the content that you add to your webpages. There is no hard and fast rule for density of your primary phrase, but you will be safe if you maintain approximately two percent or slightly above. If you are unsure, the keyword density refers to the frequency your main keyword phrase is used compared to the total number of words on the page. How you approach optimizing each site page is completely up to you. Just keep in mind that each page needs to be optimized and targeted for a specific keyword phrase. We will always state that producing content for the readers is the most important concern, here. If you're using multiple keywords on a page, then it's important to test individual keyword density, where the recommended use is between 1% to 3%. You need to minimize site loading time, so a good benchmark to shoot for is about 100K for page size. Your bounce rate will be unacceptably high if it takes too long to fully display. Once again, with this factor you need to be mindful of both your site visitors as well as search engines. There will only be extra problems if you have a slow performing site. If you did not take this into consideration before, then it is a good idea to check your page sizes.

Moving along, as you optimize each page, you will need to take care about making your keywords more visible. When you specify your h1 tag, it will automatically make it show in an increased font size plus it will add the HTML tag for bolding. Optimizing your site pages for a unique keyword phrase is the technique that will tell Google what term to display that page for in the results.

You will find that on-page SEO is a great deal easier than off-page, so the time spent on it is high value time.

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