If you want your landing page conversion rate to climb you need to be able to understand what has been working for you and giving you the results you want. There are all sorts of reasons why you might not be getting the sort of conversion rate you expect from your landing page but if you look into its core, you will see that all landing pages are the same. You just need to split-test the various elements on your page to know what's helping you increase your conversion and what's causing it to decrease, and doing this is not rocket science. Keep reading to learn some of the things that you can do to make absolutely sure that split-testing is offering you the best possible response rate.
A good place to get started is by testing the credibility of the logos that you add to your landing page from a variety of organizations. The fact is that people place a lot of faith in organizations like the Better Business Bureau and joining them helps increase your conversion rate.
Sign up for a few of the different organizations like these and then make sure to display their logos on your landing page. Before you keep them there permanently, however, do some tests to see what the response to them is. If your conversion rates go up, keep displaying them or else all they are doing is cluttering up your page with something that isn't helping you. Sometimes it is a good idea to put testimonials on your landing page; they can have a positive effect on your conversion rate--other times, it is better to leave your page clean and without extemporaneous elements. There have been instances when the conversions came down after adding multiple testimonials on the landing page. The main thing in this situation to understand is that even though the testimonials were positive they might not help you as much as you originally thought they would. Again, this shouldn't discourage you from using testimonials altogether, just make sure that you do enough testing before you put them on your landing page for good.
Lots of Internet Marketers are sure that the inclusion of an audio welcome message can go quite a long way to increasing the conversion rate of your landing page. While this may help you with your conversions, you will have to test it out on your page because there are times when people don't like having any audio on entering a site. Depending on the niche that you have decided to target, this might or might not work on your favor. The same is true for using video on your landing page as a way to welcome the visitor or to explain your offer. So when it comes to adding such media to a landing page, you shouldn't take any step without proper testing.
The things we've talked about in this article are pretty easy to put to work and they will give you real results; it is just important to remember to be consistent as you run your tests; trying it out one or two times just isn't enough. It's important that you are constantly working on making your landing page better so that you can make sure that you get the best possible results; and what's more, all of the tests and changes you do will make your job even easier in the long run, no matter which niche you have decided to target.
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