Who Needs Online Reputation Management?

It can really be annoying when you lose possible clients or customers simply because they have read negative comments about your products, services, or your online store that have been posted on the internet. An online customer's decision to make a purchase is partly dependent on the comments that he sees on search engines such as Google, Yahoo, and Bing. Whether the comments are true or not, there is no denying that these negative comments can have an unfavorable impact on your online business. However, if one seeks the help of reputation management, which is also known as ORM, this problem of being bombarded by negative comments can be fixed.

The process that tracks the feedback on a website, especially an online store, is called ORM. It makes use of sophisticated online and offline processes to come up with a web content that can be positive or neutral at least. There is no denying that it is important for any business, online or otherwise, to have a positive image. Thus, making sure that what your potential customers read about your online business can talk them into making business with you and not the other way around is a must. If some of your competitors post a lot of negative comments about your website, ORM pushes those high-ranking websites that contain these negative comments down on the search results page. This way, only a few people can have access to them. Most internet users only open the first 10 websites that are displayed on page results of search engines. This is according to surveys. In contrast to SEO, reputation management does not improve the ranking of a website; it works the other way around. Because ORM suppresses the negative comments about a website, it can be said that it is good at repairing or protecting a website's reputation.

Obviously, if an internet user reads positive comments about an online store, he is likely to be enticed to make purchase from it, especially if he is interested in the products or services that it offers. However, it must be clear that ORM is only about protecting the image of a website. This process does not guarantee increase in sales. In the event that you wish to convert your online visitors to customers, you need the help of companies that offer conversion rate optimisation.

There is no denying that freedom on the internet has been abused. Thanks to ORM, malicious comments about excellent websites can now be controlled.