Many people believe you have to hire a high cost designer to increase your website's conversion rate, but this isn't the case at all. You'll find that your conversion rate improves quite a bit if you implement the tactics we'll be covering below.
Increase Conversions With White Space: By simply making your site easier on your visitors' eyes you can get more conversions. People don't like to have to strain their eyes to read your content, and if there's not enough open space, it will be a turnoff. You want the items on your pages to be easy for people to see, so you may want to create some additional space for better balance. Having everything on your page laid out in the most pleasing possible way will make people stay on your site longer and actually read your content. People that visit your website shouldn't leave without feeling good, because you do want them to buy from you, don't you? The first step in the conversion process is making people curious about what you have to offer and presenting it in a way that's appealing to them. You should also think long term when it comes to conversions -people might not buy something right away, but if they like your site they might come back. Focus on the Top of Your Page: People see the top of your page first, so this is where you should put your most important content. If you want people to keep reading, you have to impress them with the importance of your message right away, at the top. This part of your page is usually what determines whether a visitor will stay on your page or click away. So for instance, if you have a sales letter on your website then your pre-heading and your main heading should emphasize your product or service's unique selling point to grab the interest of your visitor and ultimately get them to take action as they move further. This one factor can make a big difference in how your site converts.
Don't Hide Your Contact Info: When visitors find your site, they should have a convenient way to contact you if they want. Besides giving people an easy way to contact you, this also will make them trust you more, which is really the most important reason to do this. And we all know that when you get your prospects to trust you, half of your battle is won. Whether you put your details at the bottom of your page or on the side, make sure it's somewhere that visitors will see it. Now that we've looked at some of the main factors that can help improve your site's conversion rate, you should do what you can to apply these tips.
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