I have heard this time, and again, that some person, or even a company, will guarantee you a #1 position on Google, or perhaps, on all the major search engines. As a long time optimizer I feel it's time to set the record straight... or at least let internet site owners know the genuine truth about this guarantee of positioning.
Let's take in a contemplate a basic super market. In my area a single from the biggest in Stop & Shop. I cannot be certain of what is large within your area so fill inside the store name with whatever is really a major grocery store within your area. OK... now I am going to guarantee you that sometime this year you might be in a position to pay for Pork Loins for $.99 pound. I am going to guarantee you this because I know they put them on sale each six or so months so I am undoubtedly certain that they will do this inside the following year. Hmm... but, what if the cost of pork goes up to $5.00 per pound? At $5.00 per pound the grocery store simply cannot put pork loins on sale for $.99 pound. It is just not going to happen! So... now back to my guarantee... oops... the basics changed and I cannot deliver on my guarantee. Now what? Well, because I very have no influence or control over Stop & Shop (or your local supermarket) I cannot make them market pork loins for $.99 per pound. Now I cannot deliver on my promise! This really is where Jackie Gleason would say a thing like "Me and my biiiiiiig mouth!"
Can the personally acclaimed SEO guru who sold you a bill of solutions that he can seo guarantee you a top listing on Google control that search engine? Can that guru control any search engine? Is that person very going in order to deliver on this promise? Hmm... what occurs after he doesn't?
Funny thing is that in most cases that I have seen, the firms that guarantee you effects typically do not even jobs on your site, or jobs very small on it. Right after six or so months you realize you have been bamboozled and the business disappears, does not return calls or emails, or typically leads you on and on and on and on.
No a single can guarantee that Google will list you anywhere... let alone the #1 position. You should steer clear of any person who guarantees that they are able to get you listings. Chances are, if they do very good jobs and retain their nose on the grindstone, they are able to get you some very good listings. I just want you to realize that a guarantee is inside the general area of "make believe".
Also, what do they offer to your guarantee? Guarantee or what? Is there a thing to entice you even more? Well, it much better be good. Often I have heard from the guarantee becoming "If we do not get your results, we'll jobs for an additional two months for free!" Wowee!!... Well, if they did absolutely nothing to your very first six months, chances are they will do absolutely nothing to your following two! LOL!
Now, on your side from the fence, you most likely are hesitant, require some type of assurance that a thing will happen to your dollars you might be looking to pay for SEO. This really is very, very understandable. No a single can blame any corporation owner for being apprehensive, specially with on the web services that you cannot very judge for effectiveness, or having a business that you have no idea who they are, what they will do, or if they'll even do it. Personally, I can very empathize with this situation. I wonder if all SEO individuals can.
It can also be argued that a normal corporation owner has invested a significant sum of dollars into Yellow Pages ads, or billboards, or TV spots. Yes, that is an investment and no, there is no guarantee. However you possibly can see the TV commercial, the Yellow Pages ad and the billboard touting your corporation name. But, remember there is no guarantee.
It's a hard situation. We as SEO individuals simply, honestly that is, guarantee you a listing. I can guarantee you'll see my jobs inside the source code of your site, and inside the back links that you will discover pointing at your site. I wish I could guarantee you that Google would list you at #1... but I just can't. I cannot because I'm honest, I jobs ethically and I'm not going to lie to you.
What I can guarantee is that I am going to do my most effective to obtain that #1 spot for you. I am going to jobs hard and long to obtain you there. I am going to put into procedure very technique that I know. I am going to do everything by the book, and I am going to retain my mind open to each new idea that comes along. I just simply won't lie to you and tell you that I am going to actually get you #1 listings.
I hope I haven't find as trying to market you on my business. Of course I do not need to be inside the poor house, but I'm writing on behalf of all honest, ethical and dependable SEO individuals out there. I think the air should be cleared relating to seo checklist and make individuals realize that right optimization means are practices by ethical firms but guarantees just cannot be real.
I hope I have shown both sides of this fence and have helped corporation owners realize why the individuals who say they cannot give you a guarantee are over most likely the ones you need to be generating corporation with. Chance are high that you'll get burned by individuals who say they can, will and do guarantee top listings on any search engine. Bottom line is... no a single person or business has any control over the major search engines that will give them the power to build your internet site show up in any specific position inside the search engine results.
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