One of the best ways to earn a handsome profit from your Internet business is to have a list of subscribers, and make sure it is a highly targeted subscriber list. Having a highly targeted list of email subscribers allows marketers to sell their products and services or those of others and increase the business' overall potential. Many a consumer, though, is wary about giving their email address for the fear of receiving annoying spam emails.
The best way to get people on to subscribe to your list in the first place is to build a squeeze page (also called a landing page). There isn't much to a squeeze page - it is a page with headline and simple text that would simply allow visitors to register their name and email address on the blank fields. Squeeze page also could be used as a tool to ease consumer concerns. Veterans in the world of online business regularly create Squeeze Pages in order to be conversant with business privacy laws and statutes and to inform subscribers what they can expect to receive.
A squeeze page is not purely a web page that provides a capture form. And the squeeze page's most important purpose would be to come up with targeted leads as the page would, after all, capture names and email addresses. A squeeze page is created to draw the focus and attention of the visitor to applying action to one thing, opt in to your list for more information. As a general rule, internet marketers try to keep the content on their squeeze pages to a minimum. They do not want to distract potential customers by posting too many details or posting a link that would lead them to ignoring the form all together.
The squeeze page's headline would be the very first thing visitors see when they browse onto the page, and its importance cannot be underscored. This is where you will want to draw them in and grab their attention - pique the consumers' curiosity and make them want to read on, and on, and on. Your headline must clearly state what you are presenting and your copy must connect with your visitors on an emotional level.
If you design your squeeze pages right, expect conversion rates of up to 60% or even more. One cool tactic you could use would be to pair up squeeze pages with an email autoresponder, allowing you to send information to your visitors as soon as they confirm their email.
Promising information upon completion of confirming their email address has proven to be an effective method of increasing opt-ins.
Author bio: Barbara Jennings is a trainer and expert in home staging. Her home staging courses will teach you every aspect of house staging plus you get listed in highly visible directories and have access to exceptional tools to help you succeed.
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