If you work in affiliate marketing and promote products inside of a certain kind of niche, you probably already have at least some idea of what pre-selling is. When you pre-sell your products, what you are doing is just warming up your prospects so that they will have a much better reason to make the decision to buy from you. Of course, if you want to get it right and make sure that your pre-sell is a success, you need to remember a few things. The vast majority of the successful affiliate marketers out there already understand the art that is the pre-sell and that's why they are leading the charge in their fields. Let's explore some things you can do to get a leg up on the ladder of success.
When you use the product yourself and get good results from it, use the results you get to help you increase your conversion rates. The reason this method works so well is that people usually aren't interested in the actual product but in the results they can get from using it. However when you choose to implement this tip, you need to make sure that you are totally honest so that your prospects know they can trust you. You can use these results as a part of your review, or create a case study out of it, because case studies are known to build high momentum and create a strong connection.
If you haven't used the product that your pre-selling personally, you can always use other people's results. Your primary focus needs to be on communicating the benefits of the product to your prospects; it's okay if those benefits were gotten through another person. Find people who have actually used the product and get their feedback on it. You can do this via Twitter, forums, Yahoo! Answers, etc. The idea in this situation is that, by leveraging results you are actually winning over your prospects confidence and trust.
A professional pre-sell is a good idea and you should also consider including testimonials both from people you trust and, if you have the contacts, having people that are well trusted within your niche offer testimonials as well. If the expert offering the testimonials is well known, your target audience will automatically respect the testimony that he or she offers. This might, at first glance, appear really advanced for Internet Marketers but it isn't advanced at all. Getting a good start requires you to take specific action at specific times.
There are all sorts of ways to sell things and to send traffic to sales pages but when you funnel your traffic through pre-selling content you'll have a much higher conversion rate and there are lots of reasons for this. People today don't care that much about sales pitches unless or until they become convinced that it is a good offer for them. And by creating the right pre-sell, you will be able to get them in the loop and make them understand the ins and outs of the product that you're promoting.
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