Google - An Overview Of The Factors That Affect Their Ranking System

Google might guard its search engine algorithms closely, but it is still possible to identify some of the things it takes into account when ranking websites. This article looks at some of the main ones to give webmasters an idea of what to consider. For instance, if a website is on the Google index then it is likely to be crawled on a regular basis by Google bots. These bots are designed to collect information on the website, which is then used to determine its ranking.

The quality of a websites content is something that Google looks for when crawling the pages. For instance, if a page is clearly focused on a certain keyword but the rest of the content is low quality, this is likely to have a negative impact on rankings. This has been exacerbated by a recent algorithm update called Panda/Farmer. The aim of this update was to help high quality content sites to do better in the rankings, so this is something to bear in mind.

Links are also really important when Google is ranking websites, and this is one of the reasons so many SEO specialists focus on link-building campaigns. The greater the number of sites linking to your website, the better your Google ranking is likely to be. Ideally, those sites linking to your site need to be reputable and of high quality, as this will increase the credibility of the links. For instance, if you write guest blogs for another well-known site and link back to your own site, this might help.

The rebound rate from your site can also have an impact on your Google rankings. For example, if a user clicks on the top search result but subsequently goes back to Google for another search, it suggests the site needs to be moved lower in the results for that search term. Conversely, if a user clicks on a site but then doesnt return to Google, it suggests that the result was useful and this is likely to help the site for that particular search term.

Finally, Google rankings can also be affected by the popularity of a site. For instance, if a site doesnt get a lot of traffic then it is likely to seem less reputable than one that has a high volume of traffic on a regular basis. Also, websites that arent updated regularly can be penalized; one thing that Google looks for is websites that are updated on a regular basis with high-quality content, as these are more likely to be useful and therefore rank well.

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