Friday, December 9, 2011

Increasing Your Blog's RSS Subscriber Numbers



Building a loyal base of readers for your business blog is your prime goal in addition to making money. There really is no reason at all why you should ever settle for less. One of the key components here is working with your RSS subscribers to increase that number as much as possible. So think about what you can do here, your subscribers are just like a tap that you can turn on and create more blog traffic. The following guidelines can be safely and successfully rolled-out just as soon as you're done reading.

RSS has really taken a back seat to the more glamorous marketing, so what you have to do is educate your visitors about the value of subscribing. Sure, people may see the RSS icon, but we are certain very few of them know how the whole thing works. Do more with your site, and by that we mean you should actively market your RSS feed. In this way, which is not the same as an email list, you can compel your readers to come back to your blog through your RSS feed. The piece of blog real estate that is above the fold is where you must include your RSS graphic. Many bloggers make the mistake of pushing it down in the footer, and the others sideline it in the sidebar below the fold. You never want people to ignore your RSS feed, and you could even create a little sales page highlighting all the reasons to subscribe. One thing we hardly ever see are marketers actively marketing their RSS feeds, and that is a big mistake in our eyes.

Your feed needs to be ridiculously easy to subscribe to. People do not want to have to work to subscribe to something. You need to make sure the process is as short as possible.

You need to make your subscription process simple so that your visitors won't find it really intimidating. Make an effort to keep the number of clicks that people need to make to subscribe to your feed as low as possible. You need to make sure that your readers have a wholesome experience. Everything needs to be to the point and highly targeted on your blog.

Bloggers need to understand the power behind RSS. If you've got RSS subscribers that like your content, you will never have to go out looking for traffic.

The biggest problem is that you can't create the largest base of subscribers in just one night. It will take some time before you will see any sizable results. This is okay because all you have to do to see a good and steady growth in your subscriber base is focus on offering the best value that you can offer. Just make sure you are taking consistent action to grow your subscriber base on a regular basis.

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