Understanding web 2.0 marketing is very important especially when you are setting up a website. In addition to this, knowing how to employ strategies for the way you build your own personal brand and how that then feeds into your different businesses. Web 2.0 is more than just the generation of links. That is not the focus of our discussion now. Branding is. I post my own content on my own profile set up. This way I am able to engage my users and get them hooked to what I am doing. Afterwards, I have it filtered back to the site.
This is a more economical way to take in comparison to traditional branding. We know for a fact that Coca Cola may be more than willing to spend $200,000,000 just for an advertising campaign that that may not be able to give a clear result for the building up of their campaign. Coming from old school direct response things, I first got interested in the Dan Kennedys and Jay Abrahams. They were the first people who talked about long form sales copy. They taught that whatever sort of publication you might have should include a clear to action phrase at the end. Primarily because this is the best way for them to get back to your website and prod them to do some action.
My web marketing strategies never included branding before I have considered the direct response thing more. It is only now that I have considered branding our videos and everything we have got to offer. We, then, incorporate this element into the website. When you go to Melbourne SEO Services, youll notice I look a little bit like a Wiggle in some of the videos because Im wearing these different colored tops. Those colored tops mean something to our business. Each color not only matches the wheel and the Melbourne SEO logo, but also represents the different stages of SEO campaign that we offer our clients.
Its like building this brand, this nice package that I think people dont necessarily register, but if you consciously thought about it and I pointed it out to you now. Youre aware of it. It is still part and parcel of the web 2.0 marketing that my SEO company is consistently practicing no matter how simple it may seem. But these other things happen on a subtle level and it is one of those things that just builds the rapport with me even more, and you are not even sure why.
I think that is the way I try and use web 2.0. It is more to build that rapport and it is the cheap way of building the SEO products branding. So rather than having to go and drop $200,000 or whatever on an advertising campaign, you can just do this. When we talk about the web 2.0 marketing, this is something that you might look at incorporating into your business either for your own personal brand like the David Jenyns brand or the Ben McEwan brand or whatever the brand is, that is your own name as the brand, or it can be building up the brand for your company.
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