Maybe you've been getting your lunch given to you as you work to find a better landing page and to build a mailing list. This is fine because you've been learning some valuable lessons even if it has been done the hard way. What you have to make sure that you are doing is learning and putting new approaches into play.
A landing page copy and design that could work well in one niche might not work as well in another. You should keep in mind that a huge part of the success you achieve from this special kind of website or web page comes from doing honest testing. Often, you've got to find that good spot that honestly does exist within your audience.
Trust and feeling secure is what matters the most to every single person on the Internet. Billions of dollars have been spent on the Internet over the years and a huge amount of the revenue that has been lost has happened due to a lack of trust. You need to figure out how to get the people who visit your landing page to trust you; there are several different methods for getting that done. If you've got testimonials, put them to work; if you've got legitimate trust symbols or icons that is also going to work in your favor. If you have been awarded any real or legitimate awards, that's really great too.
You need to find and compose the best and most effective clinching message for your opt-in box. It's important to consider what happens when a person is willing to buy and is right on the brink of making that definite decision. A really good sales person is going to know precisely how to move that buyer in the correct direction. A landing page has a similar situation with the landing page because visitors won't go to your page if they have zero interest in your offer. Then all you have to do is figure out what a skilled and very experienced sales person was going to say. Check out just above the optin box on most landing pages, and you will see the clincher message.
Separate the approaches you take on your landing page from what you do throughout the rest of your site. Normally, you'll rely mostly on copy (or words) to get your marketing and information messages across. The truth is that, on your landing page, you're not going to have enough time or space for that. Landing pages are by nature supposed to be relatively short and abbreviated. In this situation it's more important to make things mostly visual. You can imply certain messages and even a story line through imagery rather than with copy. Humans, by nature, are visually oriented and men are more visual creatures than women. Regardless of who is more visual, using good images and graphics can help to create an incredibly compelling message.
There is so much to wrap your head around, not just in terms of creating good landing pages but for everything involved in marketing. You'll need to understand why something has been called in for a particular situation, like with your landing page. Otherwise, if that knowledge is absent, then you do not know which is simply wasting your time and spinning your wheels.
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