Two of the most popular ways to drive traffic to a company website or blog is through search engine optimization (SEO) and pay-per-click (PPC) advertising models. SEO or search engine optimization brings users to your website by improving its ranking on the results page of search engines like Google and Yahoo. It involves strategies like cross linking and writing content using frequently searched keywords to increase the prominence of the website. An oft-mentioned disadvantage to this strategy is that it is time-consuming, and the desired outcomes don't come instantly. Then again, once you're there you will enjoy steady traffic.
Also, a good percentage of the consuming public subscribe to the idea that websites that appear earlier on the search engine results page are more trustworthy and worth checking out more than those listed much later. This makes SEO particularly sought-after among owners of law firm websites. This is because by hiring attorney SEO specialists, the law firm will not only have a strong online presence, but they will also enjoy improved consumer confidence which is very essential in such a highly competitive sector.
PPC or pay-per-click models in contrast is the process of driving traffic to websites by buying sponsored links on the search engine results page or websites that carry related content. Each time a user clicks on the sponsored ads, the advertiser pays the publisher. The edge of PPC campaigns over SEO is that it can be set-up easily, and consequently you can see results quickly. It can also be tracked more extensively and easily than SEO efforts. Unlike search engine optimization which can drive free traffic for years, PPC tends to be costly, and will only last as long as you pay for it. Many website owners use PPC as a stop-gap measure while waiting for SEO campaigns to take effect.
If you require the services of an SEO or pay per click consultant, make sure to get someone who has the experience in handling websites similar to yours. As with the example we used in the previous paragraphs, if you need to improve the visibility of your law practice's website on the search engine results page, you should employ the services of an attorney SEO consultant.
Also, you should request for quotes from a minimum of three SEO or pay per click consultants so you can find one with the best offers. Remember though that cost of services is only one criterion when selecting who to work with. Look at the quality of services by interviewing previous clients and get a feel of how it is like working with the consultant by talking to them in person as well. If they aren't professional enough during the initial meet up, there's no assurance that their demeanor will change once you're already working with them. Also, if possible, work with a local consultant because as they are more likely to know which appeals to those in your community or region than those operating offshore.
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