3 Proven Methods For More Powerful Google AdWords Ads

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Traffic Estimator- There are so many tales about the effectiveness and sheer power found in Google AdWords. You can make your Adwords ads perform at a new level of effectiveness using the three approaches you're about to read.

Make a list of the most compelling benefits your product/service has to offer. In almost all situations you want to discuss your product or service in terms of the benefits offered and not the features. Anything that can save the end user time, money, or other resources could talk about the savings as a benefit. The thing to remember is that people are basically selfish, no joke, and the benefits allow them to "feel" the emotions associated with the things they want. People do not respond to features in any ad for the most part. Just remember that you want to express the benefits as clearly and powerfully as possible. That is why we suggest writing out a list, and what you'll do is split test ads with different benefits.

After your ads are live, then simply start doing the split testing, and of course you will write ads for all your benefits from the list you created. Each word has a purpose in your ad, and those words that do not have to get edited out. Be sure to use active verbs and not passive, and eliminate the use of articles in your copy. There should never be ambiguity in your ad, and people should know immediately what the ad is about. The main reason this is so important just has to do with what you have to work with - not much room! So make those ads tight.

Every AdWords advertiser knows the value of testing the headline, which should be the first element that you need to focus on. After you've been testing for a while, your headline writing ability will naturally improve which is great. You want the highest conversion rate possible, and you'll use your click through rate, CTR, to figure out the first one. You can easily know which ad is outperforming the other by using conversion rates.

The two ads you have written for each ad group will be tested against each other. Try to allow over 500 impressions, or even 1,000, in order to get more accurate sampling. There are many other things you can do to boost your AdWords ads conversion rates.