Saturday, April 14, 2012

6 Seo Optimization Or Posicionamiento En Google Tips For Coping With Panda 3.3 - Googles Hottest Algorithm Change



seo tactic

If you're occupied in doing Seo or posicionamiento en google for your internet site on the web, there's no doubt you've read about Google's Panda update. Implemented in late winter and early spring of 2011, this algorithm update was built to get rid of low quality content spam from the database, thus enhancing the quality of recent results for Google's search target audience.

Whether or not Google was triumphant in this can be a matter of some Seo or posicionamiento en google argument; some very distinct "content farms" are still being prominently featured in the search engine results, while hundreds of thousands of webmasters were very clearly incorrectly flagged as false positives. The after effects from the first Panda update is still reverberating throughout the web.

At this point, in early 2012, Google has launched another update: Panda 3.3. This has had similarly damaging but not completely unanticipated results. Panda 3.3 is targeted primarily on links and linking building.

You probably know this, Google has counted heavily on in-pointing links to determine the relevancy of the search listings. While this has worked effectively for them, there have been some very obvious difficulties; the first is that it has been comparatively easily to overpower the search rankings by creating a multitude of anchor-text optimized in-pointing links to the webpage you wish to rank, and two, you can also find several widely publicised incidences which have renedered Google look bizarre (essentially the most famous is the "George Bush miserable failure" Google bomb).

So it's not unforeseen that Google is now proactively engaging against sites that have pursued link-building SEO (search engine optimization) methods and approaches very aggressively. Blog networks have been de-indexed (causing the sites that trusted them for rankings to completely disappear from the search listings), and tens of thousands of subscribers to Google's webmaster tools have received messages alerting of "un-natural" link profiles and many others.

While in the wake of Panda 3.3, it seems, you can't stay the course with regards to link building. Yet build links you should, or you can anticipate your webpage to languish unvisited for who knows how long. Just what exactly do you do?

Good question. Bearing that in mind, here are 6 strategies to help cope with the Google Panda 3.3 update¦

1. Just before you do anything else, pay attention to delivering superlative quality content to your website visitor. If your site does not address Google's mandate - delivering the best, most applicable results to its users - you can't relatively assume them to deliver targeted traffic to it. Even contemplating a link building method prior to addressing this issue is much like putting "the cart before the horse."

2. Be mindful when you optimize your anchor text: Google is looking for "natural", genuine links. Natural links do not contain extremely targeted keyword phrases in the anchor text. This kind of optimization is a sure sign of an un-natural link, whose only goal is to manipulate search engine rank. Therefore it is a good strategy to modify your anchor text to include your URL, generic words, like "click here", less popular variations of your keyword and the like.

3. Acquire links from a wide variety of sources: "Normal" sites have normal link profiles; a number of directory listings here and there, a few blog comment links, a Yahoo! Answer or two, various bookmarks, a guest post or two, a handful of forum profile links and many others. A lot of links from just one resource might be flagged by Google.

4. Find plenty of low quality links and many "no follow" links: Once again, these two strategies do nothing but help complete your site's "natural" profile. The majority of sites ordinarily generate a lot of low quality links, and a link profile consisting of nothing but "do follow" links smells rather "fishy." Please remember; just because a link is "no follow" does not always mean Google does not know about it. This situation only means Google does not factor in the value of that web page link when figuring out its rankings.

5. Make sure that your link building is compatible with your site traffic: If your site receives 25 visitors each day, yet receives 5,000 new links each month, how natural do you think that will look to Google? The reality is that now more than ever, SEO is a long term challenge. You will have to build links slowly and gradually and progressively as your site gets bigger and matures.

6. Continue to be fully "white hat." Even though it's alluring to take short cuts, particularly when it may seem like everyone else is cashing in on the "ranking manipulation" technique of the day, any effort to "game" the system may have disastrous outcomes over time. Those who counted intensely on the lots of blog networks which have been de-indexed in the last month or so can verify this basic fact. The easiest way to do this is to ask yourself this whenever you build a new link, "would this link successfully pass the smell test if it were manually examined by a Google editor?" (Or in other words, is this link a evident effort to influence the Google database, or is its major mandate to give value to people). If you answer "no", then you most probably should think twice about establishing that link.



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