Common SEO Mistakes You'll Help Yourself By Avoiding

Perhaps you have heard people tell you that good SEO or search engine optimization techniques are absolutely essential to successful Internet Marketing. It is vital to have this knowledge to survive in this industry. So to improve your SEO efforts, you have probably researched many articles telling you what to do. It's harder, however, to learn what not to do if you want your SEO efforts to be successful. This is why we wrote this article. It is beneficial to learn from your own mistakes as you go along. When we can learn from others, we also grow and develop. Learning to avoid certain things in SEO is what this article is all about.

There is a stage of SEO called the keyword brainstorm. It really is exactly what it sounds like. Keyword brainstorming involves determining the right keywords to use for marketing campaigns and site content. A lot of new Internet Marketers skip over this step. The common consensus of these particular IMers is that keywords, the good ones, will just show up. Adding content to your site really needs to be done after a proper keyword brainstorm. You need to do this before you start in most cases. By doing this, you can avoid getting keywords on your website that you really don't want. Another problem that many people have is using the disallow feature instead of the noindex feature. These are not the same features. In regard to the Google spiders, they cannot crawl the page if it has a disallow. Noindex does allow it however. Keywords in the meta-tags on these particular pages can help you get ranked for phrases you are not even trying for. The spiders, since they are able to crawl the page, can help you do this. On the other hand, if Google cannot crawl your page, your site can actually fall in the search engine rankings. This is not something that you want to have transpire!

You need to use different anchor text for your SEO campaigns. More than likely you have one or two keyword phrases that you want to rank for in the search engines. This is a goal that is often sought for. When choosing keywords, you need to pick more than two or three for your marketing efforts. Your online marketing efforts will get boring for your readers and you. For another, especially if you have a lengthy page or an extensive website, it will start to take on the appearance of keyword stuffing to the Google spiders. Having variety instead should be your ultimate goal. Mix it up a little bit!

To succeed online, Search Engine Optimization or SEO strategies must be utilized with every Internet Marketing project that you have. This has to be done right. Avoiding certain SEO tactics is something everyone needs to know; unfortunately, most of that information just tells you what to do.

Hopefully you can use the hints in this article to save yourself some time and heartache. Because learning from your mistakes is good. Learning from the mistakes of others, obviously, is much easier on you.

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