A below-average guitarist playing guitar on B.B. King's signature Lucille guitar is still a below-average guitarist. You will only end up wasting money on a replica of a blues legend's signature axe and making a ghastly racket even your mother won't appreciate.
The same applies for internet marketing. You can buy all the ads you want but you won't get anywhere with lousy copy. If you write and submit 100s of articles of poor quality and don't have a specific objective you want them to achieve, you will get no results. It would also be a waste to buy search engine optimization programs if you don't understand how they work. And you can invest your remaining funds on Get Rich Quick schemes that are actually Ponzi variants and get nowhere in the process.
Internet newbies get bombarded with all kinds of advice to generate traffic using tools like optimization, writing articles, pay per click, etc. Many of these newbies make the mistake of accepting as much advice as they could to get better results. They would also follow this advice blindly, ending up with poorly written articles, ad copy and poorly optimized sites. The result is that they get no results, they get discouraged, and they give up.
Instead on focusing on the number of tools utilized, it would be better to focus on mastering some rather than trying - and failing at all.
If you lack focus and try to do everything, you will work yourself into exhaustion doing all the wrong things. In marketing, the same applies - you will tire yourself needlessly without incurring much success. Worst case scenario is a loss of credibility and widespread hatred in the industry due to misleadingly marketed products.
What's the solution? Don't be a multi-tool player (or marketer, in this case) if you can't hack it - only do what you can according to your skills. If you're a skilled writer, take a break from being the next Stephen King or Stephenie Meyer and focus on writing dynamite traffic-generating blogs instead. If you're a salesman by nature, use this to your advantage by focusing on sales ads that are short and eye-catching. You can handle optimization if your forte is technology. If you have none of the above skills but are a hard and disciplined worker, focus on getting links through link exchanges and forums. Remember, it's not how much you do, its how much you do right.
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