You're ultimately going to read a lot of SEO information on the web, but remember that not all of it is accurate. Some people out there actually want you to fail because it's better for their sites if you do. Ignore the tripe and the hype out there. Focus on this article and some great tips you can use in order to earn a higher ranking.
Just because you are a small business, don't imagine you can ignore SEO. It does not matter whether you run the local cleaning company or hairdressers - or if you have one of the biggest financial services websites in the country - the same principles apply. You want to maximise the number of visitors to your site, where you will hopefully convert them to customers, and the way to achieve this is through SEO.
Avoid adding too much SEO content to a site that is already ranking well and pulling in site visitors. You can actually hurt a well ranked site by adding material that you haven't really carefully thought through. If not done carefully, the major engines may even classify your site as spam. If your site is doing well, just keep up the status quo and keep the additions to a minimum.
When optimizing your site for search engine results, consistency is very important. Make sure to keep using the same keywords throughout the site so that the search engines will get a strong categorization of your site in one area rather than weak categorizations for multiple areas. It's better to be on page 1 for 1 phrase than page 2 for 10 phrases.
Search engines work very quickly, but they do not like to dig deep down into your directory. So make sure that you are not burying files in your directory. For example: You may have a page located at MyBusiness.net/shop/products/listings/videos/014.html. This is a long, long path. Instead, create a more streamlined directory: shop-listings/014.html.
An important rule to go by when dealing with search engine optimization is to use your keywords or keyword phrases in the title of your page. Using the keywords in your title will make it much more likely for users to visit your pages. If your title does not contain keywords, there is no way for users to know whether your page is relevant or not.
As you can see search engine optimization is easy to implement and can deliver a vast impact for website owners. It is an intuitive way of working with the tools already at your disposal and oftentimes requires very little money. This makes search engine optimization an ideal way for new start-ups to get the biggest bang for their buck!
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