Tuesday, August 14, 2012

Monetize Your Site Using 3 Clever Methods



It's really not hard at all to find thousands of low cost, or free, website building tools so you can make a site quickly. However for an online business, a shoe-string budget site can work, but you may have to take a little extra time to make it ready. The early stages of creating a business website requires careful planning, and it's best if you know how you'll be monetizing your site. Many factors must be taken into account regarding monetization including website design, traffic sources, and advertising methods. Some markets respond better to banner ads while others prefer more of a pre-sell copy approach. But in order to find the appropriate monetization method that you can apply to your site, you have to go through the ones that are available and get an understanding of them. A lot of marketers with experience have successfully used the following monetization methods with great success.


There's money to be made as the middleman if you offer people a marketplace where you will bring other people together in commerce. No worries if you are not a big "outfit'' because it's simply a matter of scale. Keeping in mind the niche you're targeting, you can have a marketplace that lets your visitors to do buying, selling and even trading of products. Once you have sufficient traffic numbers, then you can easily ask for a small listing fee, ultra cheap, and then begin to put ads on your site. The only drawback to this method is that you will have to get a software programmer to create and integrate the marketplace into your site, since there are no readymade solutions. Keep in mind this isn't a short-term business model, but you never know who this will appeal to because people are different. Dare to be different, and just one example of that is taking social commissions and really running with it in your net business. One of the most destructive things you could ever do in your business is restrict your self when it comes to new ways to promote or market. There are so many factors involved with online business and marketing that hybrid approaches or methods are created every single day by somebody. If you are not sure or feel you do not know enough to make a call, then you can just do more research and learning or ask people at a forum. If you do not have the funds to buy courses and ebooks, then one solution is to join marketing and online business forums and do some background reading. Also there are the human elements to consider such as your particular level of confidence, etc. You will have every reason to be optimistic here, and why should that not be the case, ever? Some marketers monetize their site with ads from Kontera, and they're just in-line/text ads that are on your site. You can identify these links easily and differentiate them from the normal ones as they come with a double underline. When your visitor rolls the mouse over this link, they'll see a small add pop up. The amount you get paid when anyone clicks through is not a flat rate, similar to Google Adsense, and you get paid when there is a click-through.


The next type of monetization method is all about audio, or Pay Per Play; when someone lands on your site, a very short audio ad plays, it's only about 5 seconds in duration. Even though this is a new form of advertising, which is still being tested, you should be able to see good results.


This only lightly scratches the surface of all the monetization methods businesses use. Your best bet is to always stay alert to what is going on in business, and if you see something that catches your eye, then test it out if possible. It's important to test new waters so that you can increase your site's income and at the same time grow your online business.



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