Friday, August 31, 2012

Quick Guide On Creating High Quality Videos



Web Video That Works

High quality videos are hard to find these days online even though technology allows their easy production. Primarily, this is due to the lack of the appropriate materials to use and techniques to observe. Lack of determination to produce them could be another reason. If you own a business and you intend to enlarge your customer base through web videos and promotional videos, you must never take their creation lightly. Viewers decide whether they will watch a clip or not, once they see its quality during the first few seconds it plays. Following are some ideas on video creation that will help you hook your target audience easily.

Like what was mentioned earlier, you must have the right tools and ample time to spend in creating high quality videos. In addition to a camcorder, you must have a sturdy tripod where your camcorder could rest while you are shooting. This is crucial in avoiding shaky images often seen in amateur videos. Did you know that camcorders have built-in image stabilization feature? Yes, you can utilize this attribute when shooting videos. Get your manual and see its whereabouts and how it works exactly.

Whether your camcorder is newly purchased or not, take the time to know how each button or feature in your camcorder works. This will help you get sure and steady shots at the right angles. Avoid experimenting on quick zoom-ins and zoom-outs. Learn doing it blow by blow with proper intervals. The same goes with panning. Know basic panning skills in shooting internet marketing videos. Refrain from swishing your camcorder left and right if you want good image results.

Apart proper manipulation of the camcorder and certain shooting tricks, excellent content presentation is also part and parcel of an effective web video production. In here, you can make use of the typical 'tell a story' technique. Believe it or not, everyone loves to know a story. People, in general are able to relate to and communicate with others through stories. By having a story and a storyboard, you can present your ideas with ease in a chronological manner and your viewers can grasp your message better.

Poor audio and lighting is another factor that turns-off audience in general. Poor audio could happen when there are unwanted noises in the background or when the speaker's voice cannot be heard. Both can happen as well. These are most likely to happen if you depend on the built-in microphone in your camcorder. Henceforth, it is advisable that you purchase external microphones appropriate for your sound needs. Add a reliable lighting kit to that as the different kinds of lights work best in varied shooting locations.

For high quality videos, do not forget the rule of thirds. This rule teaches the proper shooting of your subject be it a person, a thing or a scene. Perhaps, you are interviewing someone. Frame him first in your camcorder as opposed to the background before you shoot. You will be surprised of the professional effect of this.



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