Writing - The number 1 skill for a website designer is the capability to use words successfully. The greater your writing, the greater your web site will work. Effective wording is key to brand communication. Efficient branding on a web site is about how efficiently you can connect what the site is and what it does to prospective customers. It's also important for usability as words are often the most reliable labels to identify forward steps, such as links. Finally, search engines seek out meaning, which you usually do through content.
Problem Solve - The ability to take a look at an issue from various angles concurrently, to be able to come up with a answer that balances the various requirements. With web design, you are required to appreciate who your target web visitor is. (See SEO friendly).
Graphic Design - The discipline of graphic design works at many levels, from the surface effect to the layout and spacing. The core basics include: spacing, balance, grouping, contrast, flow and managing the eye.
Listening - To be a great web designer, you need to appreciate the whole environment. The most fundamental, radical requirement is: What does the client need? To get to the bottom of what will actually constitute success for your client, you need to apply both good listening skills as well as good judgement.
Self-learning - Web design is a giant pile-on of visual design, technology, psychology, coding, human factors etc. And the technology doesn't stand still from one day to the next. That's what makes it so frustrating - and so fun! You need to pick up new styles, new techniques, and new constraints every time you sit down to work.
SEO - Optimising your pages for search engines is a vital element in web design! Why? Because web design is the discipline of crafting effective communication. So, if no-one ever visits your web page, or the only people who do aren't the ones who should, you are not communicating effectively!
Creative graphics - Original creative graphics are further down the list from the theory of graphic design principles, this is because you can make an effective web page without them! For other web design services, see site design packages.
HTML & CSS - Understanding what is achievable in HTML & CSS is vital for SEO, usability and accessibility.
Business Sense - You will benefit from knowing the basics of how business works, and how to make sensible guesses when faced with business choices.
Typing - In brief, whatever you do, you'll spend a lot of time at the keyboard. Many designs use more text than graphics, and HTML, CSS, PHP are generally hand coded. The fact is that the faster you type, the more you get done each day.
To find out more about effective web skills and services, see web design in Essex.
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