Google Updates & Exactly How They Influence Your Search Engine Results

With so many improvements happening, it's not challenging to see why the search engine, Google battles to remain consistent. The newest update has resulted in 10 results per page becoming decreased to 7 for as many as 18% of web searches. This change took place on August 13th 2012 and of course has resulted in major concern for those affected. For those not technically minded, you may not see this as being a problem - however this change has made that bit harder to appear on page 1 whilst making the task of seo that bit harder. For expert SEO help, see Essex SEO service.

This change has left many scratching their heads and asking 'why?' So, why has this modification took place? Here we will be covering possible reasons for the change and methods that you can implement to boost your position in the rankings once again. Having completed a closer analysis of the specific search results we are able to confirm that this trend tends to be affecting just sites that are branded. For example, web searches for the term 'web design' is still resulting in 10 results, however branded web searches for terms such as 'Apple' or 'Sony' are resulting in 7 results.

The results for these brands are mostly related to sites which form part of the brand's network. This means third party branded sites are having to take a back-seat whilst being downgraded from page 1 to page 2. There are of course other tactics that can be implemented to gain back your viewers and keep you higher up in the search rankings, including Essex pay per click.

There are many possible reasons for Google completing this change, one being that web users were not clicking on results beyond the 7th. Despite the reasoning behind the changes, this is certain to impact on online stores that rely on the sales of branded products.

For online stores that have been effected by these recent changes, we advise that you should apply a new focus on your search engine optimisation attempts (SEO) to help promote your positioning. So far - only Google has made such dramatic changes, whilst other search engines such as Yahoo and Bing remained the same. However, in time there is the possibility that both search engines will follow this particular trend.

These recent changes may not have bothered those who are ranking in the 6th position or higher - yet it is worth remembering that Google could at any time have further updates and shorten the internet results even more so. So, those of you in position 6 or above, beware as your page position could still be threatened.

For additional information about SEO and how it can benefit your website, see click here for more information about SEOEssex.