Many of us write blogs for our own websites, whilst many make a living out of doing that. Regardless of the circumstance in which you write, both bloggers and writers of the web have to bear in mind that Google employ digital web crawlers that choose the good sites from the bad. With the use of search engines, readers can find the precise info that they desire. This Means as a business owner, it is your obligation to ensure your site ranks highly for search related terms.
There are a variety of ways to make sure that your website gets to the top of Google, you could either put your faith in a specialist Search Engine Optimisation company (see Essex search engine optimisation), or you could save yourself some money by learning the SEO basic principles yourself and optimising your business blog for search engines like google. If you would prefer to optimise your blogs yourself rather than employing a professional company, have a look at our 4 SEO-friendly blog tips right here.
- Tip 1: Your Blog Post Title Should Feature Your Search Terms
It is important to understand that when Google absorbs information from a website, it reads the code and not the attractive visuals that we see. The layout of most blogging platforms means that the title is the initial thing that Google sees. The first few words of your blog tend to be assumed as the most important by Google, so overall, your title and the words in which you chose to feature are very important.
- Tip 2: Link Related Words to Previous Blogs You Have Written
Interestingly, search engines consider blogs with links to be more superior than those without links. Search engine also consider which word was chosen to link to the blog post. By linking a related word to your blog post, this will increase the chance of it ranking higher in Google searches (other marketing strategies can also help, see Essex PPC consultancy).
More value will be gained from external links from sites that rank well, but incoming links should still boost the ranking of your page. So, all you need to do is link important keywords to other pages or even previous blogs, in order to gain credibility. Just don't add too many links as this may result in your site being penalised by Google.
- Tip 3: Add Tags to Your Blog Post
Blogging platforms usually allow you the option of adding tags to your post. Tags are used to organise your blog so both the search engines and humans can locate what they are in search of. Google recognises tags and uses them to rank your site for those specific terms. So, adding relevant tags to your blog post will help, but just be wary of overdoing it, as Google may penalise you.
- Tip 4: You Can Locate the Best Search Terms with Google Insights
There's no need to guess which search and tag terms works best, as Google Insights is a great tool that compares the popularity of any search terms that you want to know about. Google is the most popular search engine, which is why it is worth focusing your efforts here.
We hope our four SEO tips will help you to attain more SEO-friendly blogs. If you wish to gain further information, or if you wish to contact a professional SEO company for their services, see www.seoessex.co.uk.
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