On-Site SEO vs. Off-Site SEO: Is One More Important Than The Other?

An internet business owner with any sense will know that good SEO is crucial if you wish to attract targeted, mass traffic to your site. An attractive web design alone will not guarantee you a money-making online business; SEO will (see - UK SEO services ).

SEO is used by businesses to gain increased online exposure, usually through a good ranking with the search engines.

If you're unfamiliar with SEO and would like to find out more about the differences between on-site and off-site SEO, please read on.

On Page and On Site Search Engine Optimisation

On-site SEO is the use of SEO techniques on your site's pages.

With on site SEO, your off-site SEO will prove useless. On site SEO essentially helps your site to appeal to both search users and the search engines. When you need to transform online traffic into sales, good on-site SEO will also prove very useful.

On site SEO can involve the optimisation of the following aspects:

-Title tags and meta tags
-Keyword density
-Content
-Internal linking
-Layout and design elements
-URLs

Keywords and key phrases should be kept an important part of your on-site SEO, similarly to your off-site SEO. Keywords are basically the most commonly searched for phrases and words by internet users looking for your services or products in the search engines. This means that by having a good keyword density in your website, it will become easier for both search engines and people to recognise your site.

Off Page and Off-Site Search Engine Optimisation

Off-site SEO uses effective link building to drive mass traffic to your site. Off-site SEO are basically all of the SEO techniques which are implemented away from your site.

Search engines such as Google strive to point all search users in the direction of websites that are the most relevant and informative. This is why the more popular a website, the higher it'll rank. One of the ways in which Google measures a site's popularity is by measuring the number of links that point to it; so, the more that people link to a website, the more that Google begins to recognise these as votes of confidence.

The off-site elements of SEO can include:

-Inbound or back linking
-Social network marketing
-Article directory submissions
-Keyword analysis
-Optimised video submissions

On-site and Off-site Work Best Together

When it comes to planning an effective SEO campaign to help your site to the top of Google, both on-site and off-site work is needed. After all, each is ineffective without the other.

If you are unleashing a new business venture online for the first time, you can rely on the services of a professional SEO company to help you (see - Internet marketing company ). With the right expert help, you can rest assured that your site will reap the rewards of a strong SEO campaign and attract the masses of online traffic it needs to become a success.

For more information on SEO, see - information about seoessex.co.uk .