The 5 Most Common SEO Myths - Debunked

With the internet growing increasingly competitive, businesses are trying to find more effective strategies and techniques to help their sites to the top of Google. However, with such an abundance of information now available on SEO and how to make a successful site, it's become increasingly difficult to know for sure what Google is looking for in a site.

So - if you are having problems separating fiction from fact, take a look at 5 of the largest SEO myths, debunked for your benefit.

Myth #1 The End Is Nigh For SEO. Every time Google makes changes to its algorithms, fear mongers talk of the end of SEO. This is simply not the case. When Google updates like the latest Penguin update are unleashed, it may seem like the end of all effective SEO; nonetheless, what an update like this really means is your old SEO strategy has become less effective.

The fact businesses continue to thrive from SEO shows that whilst SEO can occasionally need re-tweaking, it is far from dead.

Myth #2 Anyone Can Do SEO. Whilst it is true that anyone can carry out SEO, not everyone can do so effectively. Consequently, if you choose to have your site designed professionally, why not outsource your SEO to the professionals (see - SEO optimisation )? An SEO expert is able to offer you something which a web designer cannot - a website that generates traffic and makes money.

Myth #3 The More Links I Have, The Higher I'll Rank. So many people believe in the misconception that the more links a website has, the better it will rank with the search engines.

However, this is not true. It is the quality, not the quantity of your links which influences your website's rankings.

Myth #4 Good Content Alone Will Guarantee A Good Ranking. Since its latest updates, Google has been eager to emphasis the importance of using high-quality content for good rankings. Exceptional content is important, but alone it will achieve nothing.

A good website will not generate traffic by itself. Good content boosts organic traffic, but must be paired with other SEO rankings (through linking or PPC, see - PPC marketing consultancy ) to generate that much-needed traffic.

Myth #5 SEO is Spam. With Google hot on black hat SEO techniques, people are beginning to mistakenly tarnish all SEO practices with the same brush.

There are many black hat SEO techniques that web masters should wish to avoid; however, there are also many legitimate SEO techniques that are still capable of boosting a site's rankings in an ethical and effective manner.

So there you have it - 5 of SEO's biggest myths. Hopefully this will help you to clear up any doubts or misconceptions you may have had, helping you to regain confidence in your SEO techniques and look ahead to an improved, effective SEO campaign.

For more information on SEO, see - http://www.seoessex.co.uk orclick here .