Are Your SEO Endeavours Good Enough? Find Out

Whilst many companies have discovered an SEO strategy that works for them, many still struggle to get the results they crave. The businesses that have since begun varying their anchor links, cleaning up their low-value backlinks and putting out better content have typically improved their rankings. Nonetheless, there are still the odd few businesses claiming to have had little success with their new approach to SEO.

If your SEO campaign has failed to generate the results you had wished for, take a look at these 5 biggest SEO mistakes that could be holding you back.

1.Poor-quality content. Many businesses make the mistake of putting not enough effort into their online content. Nevertheless, exceptional content is extremely valuable for a strong presence online.

There isn't any excuses for poor content, even if you are not able to create it yourself! You can hire your very own copywriting service, something that many SEO companies (see - Essex search engine optimisation ) are now able to offer their clients.

2.You're giving priority to link-building. Before the latest Google updates, a lot of people made the mistake of putting the majority of their efforts into link-building and PPC (see - pay per click marketing company ). However, Google is now more prone to favour sites that make the most of original and sharable content.

So, if a good, natural link profile and more targeted traffic are what you want - good content is by far the best way forward.

3.You've not got a social media strategy. It's become easier than ever for businesses to connect with their target audience, largely because of the rise in social media. However, if you are yet to integrate social media into your marketing strategy, you might be seriously missing out.

Create a business Facebook page, update your twitter feeds regularly and ensure that you stay connected with your consumers. Social media can help you to stay on top of your game - and Google!

4.You're trying to please Google too much! Finally, too many businesses are destroying their SEO efforts by worrying too much about Google. Worrying about what Google's next move may be is not helping your business to get anywhere. All that you can do is focus on creating exceptional quality content, reaching out to your consumers and building a trustworthy online brand. Do this and the rest will simply follow.

For more information on the best SEO services for your business, see - Essex SEO company.