Showing posts with label seo for small business. Show all posts
Showing posts with label seo for small business. Show all posts

Friday, November 25, 2011

How to Build Your Links to Your Blog the Whitehat Way



Directing organic search traffic to your blog is crucial because this is going to be how you get more readers. In order to get higher rankings with the search engines, you have to produce more backlinks by utilizing whitehat strategies. Given below are a few easy to apply methods that you can use to increase your position in the search engines ...

Let's take a close look at how you can get a fair amount of backlinks somewhat quickly.

What you will need to do is get your own theme, for a blog, and be willing to let anyone download it. As you can imagine, some of the people who use your theme will not be making great blogs. This is a very doable approach that is not as difficult as you may think. Ask for feedback from other bloggers as you develop your theme to make sure you're going in the right direction. If you can, aim higher and design custom themes for popular bloggers, which will not only get you money, but will also allow you to get a high profile backlink that matters.

Chances are you do not know how to make blog themes, so you will need to outsource it. It could take from a few hours to a few days to get done with one plugin, but the effort will be worth it if you go the right way. Give some time and thought to your themes and plugins as they have to be worthwhile and practical for people. Often times the best way to find out what people want is to inquire. You can always join various discussion boards to see what people may want to have.

The very last task when your plugin is done is to begin marketing it.

Take Advantage Social Media Sites: There are a lot of social media sites that can help you to create your blog backlinks. First off, you can directly submit your website to these sites and get a backlink. Secondly, you can comment on the items that are submitted on some social media sites with a link in the anchor text. A lot of these social media sites happen to have a high page rank. This means that you can eventually boost your page rank by making comments on the right pages.

You cannot rush this unless you outsource, but still you will need to keep this an ongoing effort. It will take some time before you start seeing results, but you will thank yourself for being patient when you see your posts ranking high for your targeted keywords.

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How To Build Backlinks To Your Blog The Whitehat Way



Getting organic search traffic to your blog is important because that's how you'll be able to increase your readership. In order to ethically boost your ranking in the search engines, you need to build links to your blog the whitehat way. The following article contains a few things that you can apply that will improve your rank with the search engines.

Make Guest Posts: Some internet marketers think that making guest post for other blogs is not a good strategy for producing backlinks. But, this is so wrong. The reason why guest posting should be taken seriously as a way to get good backlinks is because of the sensational outcome that it provides. If you pick out the best blog for the purposes of guest blogging, you will get something incredible in return. Why does this happen? Basically, it is because the blog's subject is closely related to yours. Your post might be very well like. This will make the rank go up. Every SEO marketer knows the value of having a backlink from a page that's relevant with a high PR. But, you have to plan to make sure that you get the best results. Do not jump and guest post for the first blog that provides the opportunity. Instead, opt to only guest blogs on the more popular blogs. Interview Bloggers with a Huge Popularity: This is an efficient strategy that will get bloggers with popularity to link to your blog and give it link juice. You can approach these bloggers directly and ask them for an interview that you can publish on your own blog or site. When the interview has been submitted to your blog, you can let them know that the link exists and request that they link to it. Make sure that the interview is not just a regular interview. Only include questions that your readers will be interesting in getting answers for. This will allow you to make the blog post well liked and will instantly get links to other blogs. So you're not only getting a backlink from the interviewee but also from other blogs that mention your blog post. Everyone will be happy.

Provide Linkbait: If you're running a blog, then linkbaiting can prove to be an efficient way to gain backlinks. But, if you are new and unknown, it might take a couple of attempts before you readily supply linkbait. You have to write attention grabbing posts and take the time to promote them. Think out of your comfort zone. Write a blog post that is different from the others. Slide something shocking into your post. Let people know that it exists. But don't just go out there and contact popular bloggers with each and every post that you make.

All in all, the methods that we discussed above are not that difficult to apply. You just need to focus on building a basic foundation first and work your way up. You need to protect your efforts by having a varied portfolio of backlinks, and that is just for the sake of the search engines. So it is rather simple and straightforward, if you want to get to the top, then you know what needs to be done.

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Tuesday, November 22, 2011

Off Page SEO for Long Term Results



Every internet marketer and webmaster should know the value of off page search engine optimization. The right kind of content is important but without proper off page SEO, it'll be impossible to get your site ranked by the search engines. The purpose of this article is to shed some light on important off-page SEO factors that you need to consider.

Understand the importance of building backlinks to your website. The fact is, the search engines consider backlinks to be very important when they rank sites for various keywords. If you look at your competing websites, you'll notice that one of the main reasons they are ranking high is because they have a large number of backlinks pointing towards their site. The best way to build backlinks is gradually, so make this a daily task and build up the number of links you have over time. Off page SEO involves several important elements, but acquiring relevant backlinks is the single most crucial one to focus on.

Secondly, avoid indulging in any type of unethical activities such as cloaking or gateway pages, where you deceive the search engines by showing them one page and showing your visitors another page, i.e. your real website. This can attract a severe penalty from the search engines and get you banned, which is why the best way to deal with off-page optimization is to do it ethically. So don't try to rush the process and take shortcuts, but focus on getting a good ranking for your site in the long run. Also, make sure you go through the Google Terms of Service or TOS in detail so that you're able to avoid any mistakes while working on the off-page optimization of your site. The TOS will inform you in regard to which practices can cause your site to be considered low value or even get it de-indexed in the listings. Having a good knowledge of Google's standards and preferences will give you a definite edge when it comes to applying SEO to your site and getting high rankings.

Being successful with on page SEO means abiding by the rules laid out by Google and living up to their expectations as best as you can. While you should focus on Google, don't forget other search engines like Bing and Yahoo! are important. This is exactly why you should not pay anyone for traffic or for links. Google doesn't like sites that get into link buying, so not only will paying for links bring you low quality traffic, but will raise a red flag with Google.

We've looked at a few very effective off page optimization techniques that will help your site to attain a higher ranking. While it does take time and regular effort to achieve a good rank with the search engines, if you're diligent in your efforts, you're sure to see the results you want sooner or later.

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Friday, November 11, 2011

Simple to Use Whitehat Link Building Methods for Blogs



Directing organic search traffic to your blog is crucial because this is going to be how you get more readers. In order to move up your ranking in the searches the proper way, you have to create backlinks by using whitehat methods. Below are a few simple to use strategies for increasing your search engine ranking.

Use Forum Posting: When it comes to white hat link building, you should always keep in mind forums and discussions boards. Plenty of forums will allow you to put your website link in the signature of your post. If you're targeting a specific niche with your site, there is a high chance that you'll find forums related to it where you can post. However, in order to make forum link building really work for you, you should only select forums that are active. This is because active forums are considered to be valuable by the search engines. So, you must focus on the amount as well as the value. In addition, when you just start out using forum link building to your advantage, you will see new traffic come to your website because people will click on the signature link that is located in your post.

Trade and Share Links: Seek other bloggers who are prepared to pass along links. Although this may not be as easy as it sounds, it's definitely worth it if you want good backlinks. Link exchanges do work. But, you really should spend some quality time crafting the emails, even though you might have software packages that can do all the work for you. Keep in mind that you should link to the blog before you approach it for a link - it's common sense. Let them know that you have previously linked to them, and you request that they do the same thing if they like your blog content. Also, do not initiate link exchanges with everyone. Be choosy and only exchange links with blogs that have search engine love so that you can get some of the same.

It's really easy to run a contest on your blog where you give away prizes in exchange of backlinks. If you want to get people's attention, then money tends to talk louder than anything. You will definitely want to avoid complicating matters with this type of contest.

In conclusion, creating high quality blog backlinks is not that hard. You just need to focus on it on a constant basis. Make sure you're going in the right direction. Go on and start doing what we have discussed in this article. Eventually, you will have positive results.

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Saturday, November 5, 2011

Effective On Page SEO Tactics that Work



Optimizing your site for on page factors is really pretty straightforward when it comes down to it. When you are first starting out, it is not all that hard to make your fair share of mistakes. You must have a solid base of working knowledge before you attempt doing anything. Keep reading if you want to find out how to get started with implementing on page SEO.

It is possible to have too many outgoing links from your site, and that is something you have to exercise caution about. There is no hard and fast rule about this, but just be sure you do not exceed more than a handful. Google, especially, will notice this immediately if your ratio of incoming to outgoing gets suspicious. So if you don't want your website to fall into that category and even look like one, don't have hundreds of links posted on your website. If you want to be cautious, and there is nothing wrong with that, then limit your outbound links to fifty or seventy five. Remember, your aim is not only to impress your visitors, but also the search engines. Google and you share the same customer base, so it only makes sense to want to deliver a good product.

For many years, maybe since the beginning, the ideal strategy is to post fresh material to a site for an indefinite period. You want to keep your site fresh because that helps to make it sticky.

You can think of this as a long term and strategic business building plan. The effect of having good content that is updated is that you will get a lot of visitors, hopefully, but other sites will start linking to you. Having excellent content on your site has been an ideal goal from the beginning, so this is nothing new. This is the trade-off, you work hard up front and the payoff will hopefully arrive down the line.

Moving along, as you optimize each page, you will need to take care about making your keywords more visible. When you specify your h1 tag, it will automatically make it show in an increased font size plus it will add the HTML tag for bolding. Naturally you want to be displayed for a particular search term, and it is those phrases that you will optimize your pages for.

You will only help your cause by taking the time to implement accurate on-page SEO factors, so in the end it is worth it.

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Wednesday, November 2, 2011

Finding Powerful White Hat Backlinks for Your Blog



Whitehat off page SEO methods, backlinking, takes a concerted effort on your part so it is done right. You will need to be dedicated to this effort only because it takes much longer and your results will not be so immediate. Are you familiar with white hat off page methods? Have you ever looked into this approach to backlinking? Let's find out in the following article.

Generate Guest Posts: Some internet marketers think that making guest post for other blogs is not a good strategy for producing backlinks. But, this is so wrong. The reason why guest posting can be considered a wonderful to build links is because of the wonderful results that you get in return. If you pick the correct blog to use, you will get a backlink that is much more valuable that than a basic link. Why is this the case? This is basically because the blog is about your topic. Your post might be very well like. This will make it rank higher. Every SEO marketer knows the value of having a backlink from a page that's relevant with a high PR. But, you must prepare in order to gain the best results. Do not jump and guest post for the first blog that provides the opportunity. Instead, figure out a way to guest blog on well liked blogs. Interview Well Liked Bloggers: This is an efficient strategy that will get bloggers with popularity to link to your blog and give it link juice. You can go to these bloggers up front and request to do interview them and put it on your blog. When the interview has been submitted to your blog, you can let them know that the link exists and request that they link to it. Be certain that the interview is more than just a standard interview. Use specific questions and ask what the readers might want to learn from these bloggers. this will provide the opportunity for your post to become popular, which will make others want to link to it. Not only will you be receive a backlink from whomever you interview, but also from other blogs that pass along your link. Everyone benefits.

Linkbaiting: You could get more links by using linkbaiting, if you have a blog. But, if you are not an experienced blogger and have a readership, then it will require some time in order for your linkbait to take effect. You just have to make it appealing to the others and put in the effort in the promotion. Go on and get creative. Write a post that total wows and is unique. Put a twist and do things differently. Make people aware of it. But, do not go after well liked bloggers just because you have a new post each time.

Everything we have discussed is pretty easy to get started and off the ground. You just need to focus on building a basic foundation first and work your way up. Always be sure you have a variety of backlinks coming from many sources. Remember, the more high quality links you build to your blog, the faster your site reaches the top position and longer it stays there.

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Tuesday, November 1, 2011

What You Need to Know About Off Page SEO



You shouldn't miss out on the traffic from search engines, whether you're a webmaster, internet marketer, or a blogger. The purpose of the following article is to help you get an understanding of what it takes to rank high in the search engines by focusing on the off-page SEO factors.

Take note of the structure of your website and how you have it laid out. Does your site's directory have a proper tree structure? Google loves websites that use a logical and consistent structure that is designed conventionally. Many people miss this important factor when they create their site but it's one that shouldn't be ignored. Organizing your website in a logical manner makes it easier for the search engine spiders to crawl through your site and find the content. If you're not familiar with this structure, then make sure you do before your site goes online. Secondly, your intent should be to search out backlinks from webpages which have high rankings in Google and other top search engines. This is a further standard which you need to take into consideration when you're pulling together backlinks because if a page has a glowing ranking with Google, it just goes to show that it's significant according to the search engine. Superiority constantly succeeds over quantity when it comes down to getting a hold of backlinks for your website, which is the explanation for you taking a crack at the pages that are so well accepted by search engines for their targeted keywords.

Lastly, you should also ask yourself if your website has a theme or whether there are many unrelated keywords and topics on it. When you create a tightly themed website, you increase your chances of being ranked for your targeted keywords. The more focused your site, the easier it is to let the search engines know what keywords you want to be ranked for. After all, you don't want to confuse or mislead the search engine spiders. This is why you should have your website's pages revolve around one single theme without deviating.

Off page search engine optimization requires you to focus on every little detail to get the best results. You'll see a definite change in your rankings as soon as you start applying the above tips.

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Thursday, October 20, 2011

How to Put Off Page Optimization to Work Correctly



Search engine traffic can't be missed whether you're a webmaster, internet marketer, or a blogger. The following will help you understand how to rank high in the search engines by focusing on the factors of off page SEO factors.

Understand the importance of building backlinks to your website. If you don't have quality backlinks, your site will never be ranked for your keywords if you have any competition at all. If you were to research the leading sites for any keyword, you'd find that they all have many other sites linking back to them. The best way to build backlinks is gradually, so make this a daily task and build up the number of links you have over time. Off page SEO involves several important elements, but acquiring relevant backlinks is the single most crucial one to focus on. Secondly, your intention should be to get a hold of backlinks from webpages that rank up there in Google and other predominant search engines. This is an additional criterion that you should not forget when you're collecting backlinks because if a page has a sound ranking with Google, it just goes to show that it's important as indicated by the search engine. Superiority constantly succeeds over quantity when it comes down to getting a hold of backlinks for your website, which is the explanation for you taking a crack at the pages that are so well accepted by search engines for their targeted keywords.

Finally, when you link to pages, you always have to consider their topic. The more related in theme the sites you're linking to are to your own, the better for SEO purposes. Links are considered more valuable by the search engines when they come from relevant sites.

When your referrer site isn't closely related to your own site's theme, then obviously it won't be given as much importance as it should get. As a general rule, then, seek out links from sites that are in your own niche or at least a related one.

The off page SEO techniques we've explored in this article can make a big difference in how the search engines view your site, so pay careful attention to them. Getting your site ranked well is really a matter of following some basic principles and working at them consistently.

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The Basics of Off Page SEO



The value of off page search engine optimization is something every internet marketer and webmaster knows. The right kind of content is important but without proper off page SEO, it'll be impossible to get your site ranked by the search engines. Let's take a closer look at some important SEO factors that you need to consider.

Above all, you should direct your attention toward acquiring a heftier number of backlinks from websites which have highly ranked pages. The explanation for this is, search engines, for instance Google place a lot of weight on the source of the backlink and provide it influence according to that. So if you get a hold of a backlink from a site that is a PR 6 - it will evidently let the search engines know that your website is essential enough to get a backlink from a high page rank site. Even if the backlink you're getting form is a site that has a small PR, it still has value for being linked to, versus a site with no PR.

When optimizing your site, don't try to fool the search engines by cloaking your pages or setting up gateway pages that show the search engines something different from what actual visitors see. You're much better off sticking to ethical methods, as sooner or later the search engines will catch you and then your site may be de-indexed altogether. You'll accomplish more by creating a lasting and stable ranking rather than by getting to the top using shady methods. You can make sure that your off page SEO efforts are within the rules set by Google simply by getting familiar with their TOS. The TOS will inform you in regard to which practices can cause your site to be considered low value or even get it de-indexed in the listings. Since Google is the number one search engine, it only makes sense to learn how it ranks sites if you want to increase your understanding of search engine optimization.

Lastly, ask yourself if your website has a theme or are there many unrelated keywords and topics on it? You will greatly boost your chances of getting ranked for your targeted keywords when you create a tightly themed website. It's easier to let the search engines know what keywords you want to be ranked for the more focused your site is. You obviously don't want to mislead the search engine spiders right? This is why it's important for your website's pages to revolve around one single theme. It's important to make sure all the sites you link to are legitimate and not at all spammy. Search engines are very particular about spammy websites so getting a backlink from one will make your website look bad. Having good neighbors is necessary, especially when it comes to SEO. Every website that you link to should be relevant to your own site as well as be reputable and genuine. As you can see, search engine optimization has many factors that need to be focused on. To get the best results with your off page SEO, start applying what you've learned here.

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Friday, October 14, 2011

What You Must Know About Optimizing Your Pages for High Rankings



On-page search engine optimization is nothing but a way to make your website more appealing in the eyes of the search engines, without letting it lose its objective. Below are a few tips for effectively applying on-page SEO to your website.

Keep an eye on the keyword density of the content that you add to your webpages. There is no hard and fast rule for density of your primary phrase, but you will be safe if you maintain approximately two percent or slightly above. If you are unsure, the keyword density refers to the frequency your main keyword phrase is used compared to the total number of words on the page. How you approach optimizing each site page is completely up to you. Just keep in mind that each page needs to be optimized and targeted for a specific keyword phrase. We will always state that producing content for the readers is the most important concern, here. If you're using multiple keywords on a page, then it's important to test individual keyword density, where the recommended use is between 1% to 3%. You need to minimize site loading time, so a good benchmark to shoot for is about 100K for page size. Your bounce rate will be unacceptably high if it takes too long to fully display. Once again, with this factor you need to be mindful of both your site visitors as well as search engines. There will only be extra problems if you have a slow performing site. If you did not take this into consideration before, then it is a good idea to check your page sizes.

Moving along, as you optimize each page, you will need to take care about making your keywords more visible. When you specify your h1 tag, it will automatically make it show in an increased font size plus it will add the HTML tag for bolding. Optimizing your site pages for a unique keyword phrase is the technique that will tell Google what term to display that page for in the results.

You will find that on-page SEO is a great deal easier than off-page, so the time spent on it is high value time.

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