Link building is a key part of OFF page SEO campaign. Although "On-Page" SEO and good content helps in delivering some relevant traffic, the real procedure that allows you to achieve higher ranks in Google and Bing is link building sometimes called OFF page SEO. Why the name OFF page? Reason is simple - work is done outside your website.
Here are the 10 Simple to use Link building options for your Local SEO campaign.
Note: A lot of the techniques listed below are useful for Long-tail keywords only. For competitive and short tail ones - you really need creative SEO skills.
1. Directory Submission - Old style technique nevertheless useful for Long tail keywords and for newly unveiled sites.
2. Article Submission - The game is easy. Get a set of article directories say some 100+, write some 10 unique articles and spread it openly to all these 100+ article directories. It is definitely great if you can write a unique article for each article directory but it is really time consuming. Ensure you meet the suggestions of article directories for faster approvals.
3. Social Bookmarking - The whole process of bookmarking your important website pages, articles and blog posts with bookmarking sites like Digg,Reddit etc. It is really an particularly good way of promotion in search engines, but you have to do it right.
4. Press Release Submission - It's much more like Article directory submission. Come up with an update or offer your company most recently introduced and distribute it in press release directories. Always make sure you write it as news coverage or at least an article that looks like news. Carrying out a paid press release using reputed directories will help you improve exposure.
5. Guest Blogging - Probably the most useful and highly effective tool for link building. The tedious part is that you need an already established website and good networking with various bloggers. This is real human side of link building where relationship genuinely counts.
6. Local Business Directory Listing - Another similar to directory submission. The main difference is you should really be a business with a physical address to complete this link building technique.
7. Google Places - This one allows you to rank top for your local keyword searches, especially for those related to local shops or local services.
8. Link Exchange - A classic school stuff and this one still works. You can do 2 way and 3 way link exchange with websites having same or related niche, and I mean RELATED niche.
9. Forum Link Building - Forums are areas where one can not only have conversions but where you can build links. The majority of forums allow members to publish links in their signature area, just make sure that the links are do-follow.
10. Blog Commenting - Interestingly this one still work with sites of particular niche. Due to spammers most blogs offer only no-follow links inside their comment sections. However there could possibly be some good sites in your niche which gives you do-follow links. Be sure to submit your comments to related blogs, and continue to make some good recommendations in your comments.
Friday, December 16, 2011
10 Simple to Apply Link Building Methods for Local SEO
Labels:
local seo
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