Google Analytic's SEO Reports

There is some exciting news in Google Analytics - some new features. Be sure to check out the new search engine optimization reports. They are available to everyone now that they are no longer beta. So the real question is this actually going to help with ranking and seo. The New Google Analytics has a bunch of new reports. There easy to locate under the traffic sources section. You will need to sign up for a Google Webmasters Account first.

1. 1.New Query Report This report will allow you to see the top 1000 search queries. You will also find the number of clicks, impressions, the click through rate, and the average position. If you are familiar with the webmaster tools, you'll feel comfortable around the layout. The new layout is allot cleaner and simplier. Find the Best SEO on the Gold Coast at Business Web Designs.

The average position is a little bit confusing. Most confuse average position to Google ranking but they are not the same. Google reports don't display the Page Rank. What it does show is each impressions possition. This average position is the average position for the particular search.

To find search engine optimization in the queries report use the advanced filter to seek out keyword queries that will send you significant traffic, and you rank for but not in #1, #2, or #3 position.

Of course don't just say your optimizing for all keywords make sure you are relevant. You need to look for the main keywords that we should be optimized for so you should look at the conversion data.

2. The New Landing Page Report This report shows how often your top landing pages show in the search result and they also show the average position and CTR. Of course the average position is not very if not useful at all in this report. Get the Best Web Design on the Gold Coast, with Business Web Design.

You can use advanced filters to find your landing pages with high average position, high number of impressions, and low click through rate. Then you should look at the URLs for the title tags and the Meta descriptions. This will help you know if you are able to better your page in the search engines. Generally, there are reasons for a low CTR that is outside your control. This is especially true if the search engines aren't showing search results that aren't matching the user's intent.

3. Geographical Summary This report shows the impressions and click through rate by country. This report is great when moving into a new location around the world and see how you can improve by country and for internation SEO. For example, you can see with SEOmoz that your site gets more clicks from the UK or that there are more impressions in India.

So will these new reports actually help you? And your SEO efforts? These Google reports are still a bit on the rough side. How much does Google share? Not as much as Blekko gives SEO pros. However, no one is going to complain that Google Analytics is offering these new features and this new reporting. Of course because this is Google we are taking about they will follow this through and make it better and better over time. Google Analytics is a powerful tool and those webmasters that recognized this have a great deal of information available to them. Contact BWD for Web Design and SEO on the Gold Coast.