Email marketing is the practice of using email in the marketing communications. It covers every email sent to customer, a potential customer or a public venue. To be more precise it includes.
Online messages to existing or potential customers offering the sale of products or services, or soliciting repeat orders.
Follow up messages or after sales service communications to develop or maintain business relationship with customers.
Making use of opportunities to include your sales message in emails from other sources.
It is somewhat similar to sending mails, a newsletter or e-zine or placing advertisements on a magazine or newspaper.
All this online activity will raise the issue of the need for email marketing. Is it more effective than the other advertising means? The answer and explanation for this issue and question are as follows:
Email marketing is in rage these days because of the following features.
It can reach more at less time and at less cost compared to say the regular mail.
Where websites depend on incoming traffic for its message to be read, email carries the message direct to the target market.
Emails are directly instrumental for a number of consummated transactions.
Nonetheless, we cannot overlook the Benefits of mail marketing which are mentioned below.
It can be directed to a specific target.
It is based on data.
It drives direct sales.
It allows sellers to develop relationships with and gain the trust of customers.
It provides multiple sales opportunities.
Email is a very cheap means of reaching and making a pitch to customers.
It can result to a higher percentage of sales relative to promotional efforts.
It is an easy way of soliciting repeat orders.
It allows the up-selling and cross-selling of goods and services.
It gains Valuable Feedback from your Visitors.
It drives Web Users to Make Offline Purchases.
Delivery of outgoing messages can make full use of email marketing options including database integrations as well as segmentations and other advertising methods.
Email marketing must adhere to the principle of truth in advertising. There are guidelines that are to be observed in email marketing.
The email must give a brief but accurate description of the product and its characteristics with the clever use of language and colored imagery.
Marketing promotions online must not have the limited aim of a onetime transaction, but as the first step of a consistent effort to promote a broad customer base.
The email must tell something about the product.
Customers appreciate being informed of additional facts and data.
A consistent online advertising will give your product an advantageous position in a crowded market. Daily, weekly, or even monthly emails will keep your brand in your target consumer's mind. Online advertising is not a flash in the pan phenomenon in the marketing industry but is and will be a permanent and effective promotional tool.
Email is an effective tool not only for online marketing but will be equally useful for businesses with walk-in customers. Finding another marketing method that comes close to all the benefits that email marketing offers is nearly impossible.
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