Make Your Online Testimonials More Believable With These 10 Tips

1. Pictures
One way is to ask people if they would email a picture with their testimonial. In case they don't have one scanned, then what you can do is have them send their picture by mail and you could scan it. Your testimonials will be given more credibility because of this technique.

ELECTRONIC SIGNATURES
There are text signatures in most online testimonials that you see. What you could do is have people mail their written signature, scan it, and with their testimonial, upload it. People will feel the testimonial is more official.

3. Online Audio
If you want to record people's testimonials, you could do so using a mini tape recorder over the phone, on your answering machine, or voice mail. Then you could convert the recording into a online audio file and upload it to your web site. More information about converting audio recordings is what you can find if your type "real audio" at a search engine.

Using Postcards
Have people mail you their testimonial on a postcard, scan it and upload it to your web site. By doing this, you are giving people proof that the testimonial is not a fake because it will have a post mark on it.

Using Profiles
Try asking people to include a profile of themselves with their testimonial. How about asking them to just answer some questions such as occupation, age, hobbies, favorite quote, and so on. Your testimonials will be more entertaining to read if you do this.

6. Hand Written Letters
This is similar to the "electronic signature" tip. The entire written testimonial or letter can be scanned and uploaded to your website. Your testimonials will be given a feel of realism if you do this.

RECORDINGS
With a mini tape recorder, you could record the testimonials of people over the phone. Then, take the recording and record it to an answering machine or voice mail system. Under each one, include a phone number they can call to hear the actual testimonial.

E-MAIL MESSAGES
When you get e-mail testimonials, publish the entire e-mail message instead of just the contents. It will be more believable because it will include the date, time, subject, who it's from and who it's to.

Using Contact Information
Ask people if you could include their contact information under the testimonial when you get testimonials from people. Doing this will allow the potential customers to ask your current customers questions regarding your product or service before they buy. Most of the time, they will trust them more than you.

ONLINE VIDEO
If some of the people who give you testimonials have a camcorder, ask them to record their testimonial on video and send it to you. Then you could convert the video to an online video file and upload it to your site. More information about converting audio recordings is what you can find if you type "real video" at a search engine.

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