First idea would be to sell the rights to reprint and reproduction. This is a surprisingly lucrative tactic, as you might be able to make some money from your product's rights. Other businesses are always on the lookout for something new they can sell.
Giveaway the product for free from your web site. An item may not be a motivated seller, but if you give it away for free, people just might show some interest. That might even inspire them to go ahead and buy another product of yours.
Try auctioning off the product at an online auction. You may make part of your investment back. If you're lucky, you may even make a profit because people sometimes get into bidding wars and will bid a higher price than the product is worth.
Use the product as a free bonus for another product you sell. This is a great technique in helping add value to your other products. Customers always like to get a good bang for their buck.
Or, if you do not see yourself offering your product as a freebie, try other companies with a similar target market - maybe they'd be interested. You could also get free advertising by using your company logo on the product.
Sell your product to businesses at wholesale cost as a promotional product. Businesses in general look for products they can stamp the company insignia on and eventually give away to customers as tokens of gratitude. It is possible to earn back part of your investment.
Barter your product to other businesses for things you need for your own business. You could trade for their products or services. It may be another product or a service, but this will definitely help you save some money and recoup some of your lost investment.
For a taste of the unorthodox, try holding an online contest with the prize being your product. One auxiliary result of using this strategy would be more web traffic. You also could get free advertising by listing it on online contest directories.
If you decide to giveaway the product for free, allow other people to giveaway the product for free. Place your web site ad on the product. This is a subtle and effective way of virally marketing your company, increasing traffic and eventually increasing sales.
See if there are businesses who have a similar target market who could potentially amalgamate their product with yours. Using this tactic you can split the profits between the two of you, either combining both products or selling them via package deal. You may have better results selling your product this way.
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