Social Media, SEO, and Marketing Strategies

Various studies have shown that more than 90% of businesses have increased their visibility through social media programs. Because of this, business owners are looking for an affordable SEO company to incorporate social media into their overall marketing strategy. There are many other benefits outside of marketing and advertising that come from using social media as a marketing and advertising tool.

Social media definitely has the potential to reach a large base of consumers. With 800 million Facebook users, 200 million Twitters members, and LinkedIn members over 100 million, a large consumer base lies within social media. No one really knows that number of consumers that aren't yet using these social networks. Most companies overlook the benefits of social media that lie past advertising.

Business owners often consider social media to be a simple low-cost, high-impact marketing function. This is a fair statement, as a good SEO consultant can offer services to improve online visibility to a company website. A key technique most SEO firms are recommending to their clients is to leverage social media to provide a larger impact to company's bottom line across business functions.

Leveraging social media can bring valuable insight into a company's research and development. This active population of on-line users can provide invaluable feedback to potential new products or services. Combining a social media marketing campaign can help identify or measure the need of developing a new offering for the market.

In addition to obtaining new customers, many companies are finding that they are able to better service their existing client base through social media. Improving communications with existing clients is always a challenge and social media is offering new portals for companies to obtain client feedback. Obviously, that feedback offers a company insight into how to improve services and, ultimately, customer retention.

Company human resource managers are finding social media is helping to identify, attract and retain top talent. Raising visibility within social media networks raises interest of job seekers into the company. Many companies also utilize social media to gauge existing employee engagement and help identify options to improve employee relations.

With many media and public relations departments, social media is becoming more prevalent. A website can provide a central location to post press releases, but many companies are also maintaining sites within the social networks that help direct traffic toward their corporate websites.

Businesses must always look for new ways to get an edge over their competitors in their respective markets. Social media shouldn't be discounted, or should at least be considered, for their marketing plans. Utilizing an affordable SEO company is a good approach for businesses that want to improve their marketing efforts. In addition, companies are also discovering a variety of other business functions that receive success from social media campaigns.

Jacob is a social media marketing expert who offers natural SEO services. He runs a social media marketing company.