Optimizing Your Blog's Backlinks the Right Way

Backlinks

One of the most effective ways to improve your site's rank with the search engines is to get relevant backlinks from quality sources. The fact is, a few well optimized backlinks will do you more good than dozens that are not set up correctly. If you want your backlinking campaigns to succeed, you should keep the following principles in mind.

When you start to build links to your site, you should know the importance of linking to high page rank sites. One backlink from a PR7 site is worth quite a few from one that is PR2 or below. Google views a site's importance based on the page rank, so if you can get high PR sites to link to you then there's no looking back. Focusing on sites with a page rank of at least 3 will help your backlinking efforts to pay off. You should also be careful about the stated page rank of a site, as these aren't always what they seem. It's possible to fabricate a site's page rank, so apparently high PR sites should be checked out. There are ways to find the actual page rank of a site, and you can find such services by doing a search. Another easy way is to have a look at the cached page in Google, if there's a fake page rank, you'll see a completely different website coming up. You should also change around your text and keywords when you create your anchor text to build backlinks, so you aren't always using the same words. When Google considers your links, it uses Lateral Semantic Indexing (LSI), which means it looks for several keywords to give people more terms to search for. You don't want to be limited to one keyword or phrase, as the search engines see this as a sign of a low quality site. You can refer to online keyword tools to find alternative keywords for your anchor text. Your site will rank better this way, as Google and the other search engines will consider your links valuable.

You also want to try to get backlinks that will be valid permanently and not removed quickly. Many people, for example, sign up with forums so they can put a link in their signature, but the forum owner may remove them in a week or two. Links that you've bought on other web sites may also get deleted at a certain point. You don't want to take the trouble to build many links to sites that will simply delete them. Before building links, you should research the site by checking any other links that are there and how long they've been there. Sometimes you can find out from the site's owner by simply asking him how long he or she will allow you link to remain.

In this article, we have been show very clearly why link optimization is vital and how you can get a higher rank with it. It might look like a complicated process with so many steps but in time you can create your own more efficient system, but until then you will have to be consistent to generate good results.

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