How to Improve the Internal Linking Structure of Your Blog

We all know how important backlinks are for off-page search engine optimization whether for a static site or blog. The one thing that many beginners to online marketing do not fully appreciate is the importance of internal links. If you are unsure about what is meant by this concept, then that is all right because we will make it all clear in a moment.

Include Links on Your 404 Pages: No one, including your readership, likes being faced with an error page. You can make your error pages a positive experience for your audience, meaning that you can benefit from these pages. You should see it as an opportunity and make your 404 error pages more user friendly and drive some extra traffic back to the important posts on your blog. You can modify your 404 pages in WordPress quite easily and you can do anything including adding your own links. Just add the content and links you want to the 404.php file.

Never allow the error pages of your blog to sit without doing anything when they can be made to work for you. It is always a better idea to use URLs that are absolute, and the reason has to do with the keywords that appear in the URLs. We should point out that this will be friendlier to the search engine spiders who crawl your site. Not only that, as if that was not enough, you will be added another little protection measure should your content get stolen. If you look around, you'll notice that the majority of the popular bloggers out there make use of absolute URLs rather than going for relative ones, because they know what works best.

An easy way to boost your page rank and create a strong internal linking structure is to cross link the important pages on your blog, even if these pages belong to a different group. Most people place these cross links toward the end of their posts, and you can always do it at the bottom near the footer. What you want to do is encourage people to keep reading from one post to the next. So in short, this will help you reduce your bounce rate and increase your blog's overall page views. Very few methods existing in internet marketing can be applied to every single business out there because there is too much variety. One thing is certain, though, and that is perhaps 99% of any kind of online venture can stand to have more promotional methods put to work. When you have a diverse set of marketing and advertising campaigns underway, all the time, then if you lose one for some reason the effect is not devastating. So do not allow that to happen to you, and we talk about expanding marketing efforts all the time for that reason. You can learn how to use seofightback in your business and become profitable, of course, but forget autopilot internet riches and keep working hard as well as smarter.

In some ways business online is like some kind of race that never ends, and that is definitely the way it will always be.

So, that's that! Simple suggestions that can be applied easily to make your internal linking structure much better while also making sure it is more targeted. Having relevant internal links is just as important as having lots of incoming links to your blog from other sources.