How to Find Offline Customers and Clients

People who consider themselves internet marketers tend to become so immersed in the online world that they focus all of their marketing in that direction. You may, for example, have a considerable budget for search engine advertising, SEO services, banner ads or paying writers for articles. Even if your business model is internet marketing, have you ever thought of trying some old-fashioned (or not so old-fashioned) offline marketing? As hard to believe as this is for some people, not everyone is online! This means that if you only reach out to people online, many people will never hear about you! So what's the best way to start marketing offline? There are some well-tested strategies for marketing offline; we'll explore of few of them here. We have shown you what is possible when you use methods involving affilotheme, and they can produce positive results through intelligent application.

The results you get with these and other marketing strategies will rest more on the strength of your knowledge. These methods can work hand-in-hand with paid for ads, for example, and that is possible even on a small budget. Prior to getting heavily involved with anything that you have not done before, just slow down and use your business head. Remember that you want to keep your risks at a minimum until you feel good enough with assuming more risk. A lot of new IM marketers have not yet learned how to properly take care of and look-out for their business interests which is critical to do. As you progress along your way with business on the net, that one thing will prove its value many times over if you use it.


Everyone has, at one time or another, browsed the classified ads of their newspaper. You've probably already tried to advertise online at sites like Craigslist. You could just as easily advertise in a local newspaper's classified section. Some marketing experts claim that a good offline ad can get more than ten times as much attention as one placed on an online site. The classified ad in your newspaper might cost you some money, but when you think of all of the sales you are creating, isn't the cost worth it? A classified ad will enable people who don't have computers to see your ad, while they can later log on to the internet in a public place if they decide they want to order something from your site!


Don't forget about the basic business card. Find the section that carries books on your niche and slip some business cards into them. Obviously, the workers will stop you if they caught you in the act but it usually easy to pull off without attracting their attention. There's should be no concern about getting into trouble with the law; if you get caught they will only tell you that you are not allowed to do that.


Have you thought about trying to purchase an ad on the radio? Radio advertising can be very expensive, so you will have to save up your money (or try to work out a deal in traded services) but you might be surprised at how many people visit your site after hearing about it on the radio while they were driving around. Just think of the many places people have their radios on, such as driving to or home from work, or maybe while exercising at the gym. If you consider how many people are listening to the radio at any given time, imagine how many visitors your site could get if only a tenth of them responded to the ad. If even a small percentage are interested, you could end up with thousands of new visitors and potential clients!


Your website doesn't have to be supported by only traffic that you find online. You just need some creativity, some patience and some willingness to spend a little bit of money. Remember, not everyone spends all day on the internet the way internet marketers do! Furthermore, by getting serious about offline marketing you will get a much bigger market share than you could ever dream of with using the internet. So, what seems like the smart thing to do?