Marketing tactics that once worked in a stable economy are no longer working online because of the way things are. In fact, very easy days of making money online disappeared before then. Most people doing business today on the Internet are actually fairly clueless, which you can actually use to your advantage. As long as you are willing to work, executing a plan of action, you can benefit from this scenario.
When you need to use other resources to get ideas for better content, Google is a great place to turn. It's likely that you've heard about Google Alerts already and if you haven't then this is your official introduction. You aren't limited in terms of the number of alerts you can create and you want all of those alerts to relate to the topics inside of your chosen niche. What will end up happening is that you will have constant news and info fed to you about your niche and the topics that relate to it. It's easy to see just how valuable this is if you give it some thought. For one thing, the amount of time you'll have to spend on research will bottom out drastically and for another, you'll never have to worry about running out of content topic ideas.
Make sure your headlines pack a powerful punch. Bold acts get attention. It's as simple as that. Several time-tested techniques for tantalizing headlines is to evoke curiosity. Tease them with a tiny glimpse of what's ahead. The only thing they have to do to get to the heart of things is read the rest of the post. In fact, I bet you would love to know the most powerful headline writing technique known to marketers, right? That got your attention, didn't it? There are so many different aspects of both online and offline business that have the potential for overwhelming anyone. Those who have established businesses making use of wealthyaffiliate.com will identify with those feelings very well. Yes, there are terrific benefits that can come your way if your budget allows for outsourcing tasks. Even if you cannot afford outsourcing at the moment, you can plan for it or start on a limited basis. Never forget, when you are first exposed to something you have never tried before, proceed with caution and do some testing before doing a major roll-out. Not just in the case of bringing on contracted-out help, but with anything you have to get it done but also done smartly.
It's okay to be different when it means providing the absolute best content to your audience. A good way to do this is to get off the net for your research and go to the library, the actual library.
Probably the best libraries to use are university libraries and for obvious reasons. The information is of a higher caliber and there is no shortage of it. The sad thing is, if you get into a permanent habit of doing this for your business, it won't take long for people to start stealing your content ideas. That's okay though, hard to avoid and best to be seen as a compliment.
Most people are lazy. The average marketer doesn't spend a lot of time paying attention to how to write better headlines. That's part of the reason so many people outsource their writing altogether. But learning how to really do these things well will make you a better online business person.
Thursday, September 20, 2012
Simple Copywriting Tactics That Will Make Your Marketing Unstoppable
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