We have all seen them - stunning introductory pages, containing virtually no text, but making up for it with a spectacular graphic or animated Flash movie - but do these Splash pages really improve your web site site visitors?
Your net designer, who relates to the world visually, would little question inform you "sure, after all!" And so would some other artist, or proper-mind oriented person. If you're promoting a course on graphic design, or selling graphics packages, perhaps there's some benefit to having one in all these gorgeous displays.
However let's take a look at the down side...
A member of your area of interest market really finds your site. He involves see what it's a must to offer. Instantly, he finds himself faced by what appears like a brick wall; one which's stopping him on his centered sprint in the direction of finding what hoped to find.
Now, in case your animated Flash movie is stunningly intelligent, relevant or stunning, you may suppose he'd stay and be dazzled. And a small proportion of your guests (those with graphic inclinations) really might do so.
However for the remaining, finding the equivalent of a bus-stop and being pressured to attend for the bus is an annoying and frustrating check. (Particularly if they're nonetheless on dial-up, and your Flash movie takes endlessly to load.)
Individuals Do not Like To Be Held Hostage...
You know the unwritten (but no less actual) rule: You have got just a few seconds, at most, to seize your visitor's interest and persuade him it will be his loss if he had been to abort his go to before permitting himself the privilege of reading your scintillating message.
"However I paid a lot of money for that Splash web page," you argue. "It was designed by the very best!"
That could be, but the proof is there, proper in your web site stats. Go check for yourself, and see how lengthy the average go to to your splash web page lasts. (I assure you will find it's less than 11 seconds.)
The reality is, as far as your visitor is worried, your splash web page is holding him hostage, stopping him from finding the information he got here here to claim. He looks for navigation buttons, or a "Skip This Web page" one. If he finds the latter, you may really be fortunate, and get a click on-through. If not, he is out of there, before 1 / 4 of your web page has barely had time to load in. It is so simple as that.
Nor Do Search Engine Bots...
However there's another excuse Splash pages won't be your finest visitor-attractive strategy. These graphic giants are coded with JavaScript, which can't be indexed. When it's at the mouth of your site, Search Bots come up laborious towards it, and find themselves checkmated as firmly as did your potential customer.
Search Bots don't even wait a second, but bounce out of your site immediately, continuing on their busy way - your site un-indexed and unranked.
They found no keywords, no distinctive, relevant text. No content in any respect, as far as their algorithms are concerned. (And in case your Splash web page is hosted on a remote site, at a Graphic service, and the Search Bot is diverted to it by way of a Redirect, it is a coin flip to decide which sin is worse - redirect or no index-in a position content.)
So sure, those Splash pages are catchy and lovely, but when you're tempted into including one to increase web site site visitors, apply the left facet of your mind, and stop and do the math instead.
About The Author
Carroll has been writing articles online for nearly 9 years now. Not only does this writer concentrate on ecommerce, you may also check out his newest web site on how you can convert WMV to MP4 with WMV to MP4 converter which also helps people find the best WMV to MP4 converter on the market.
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