Thursday, February 23, 2012

The Basics of SEO for Novice Online Marketers



New Internet marketers often have a great deal of trouble mastering the concept of search engine optimization. The search engines are always changing the rules which makes it a hard concept to get a firm grasp on. The search engines change their algorithms, website coding rules change-the Internet is always moving and shifting. All of these things can make it seem like you have to relearn the subject of search engine optimization over and over again. For every rule that changes, there are just as many that remain the same. If you want your efforts at SEO to be successful you must master these first.
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Filling your content up with as many keywords as possible is quite tempting when you are first starting out. This is one of the worst things you can do. Keyword stuffed content is a surefire way to getting your site knocked out of the search listings because you will annoy the search engines. Two percent or less is the keyword to content ration most large search engines prefer. You can use various tools to make sure you are within the accepted range. The less you put in, the better it will be so less is more when it comes to SEO and keywords. kodak pulse

Write for people and not the search engine spiders. While it's probably very obvious, it bears repeating because it is critical, so make sure you aren't writing for the spiders but for the people. If people don't have any idea what you are trying to tell them on your site, they will not want to use your services or to buy your products. The result is that you've put in all that effort just to make a piece of software happy. You'll have nothing to show for it. So write with your readers in mind and make sure that your content is readable by people. The results will be reflected in your bottom line.
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Set up some internal links on your site. Creating links between your own pages might not be an ideal option for building back links but it does make life easier for the spiders when they need to get around. It also makes navigation for your visitors much easier.

Remember to build links that have keyword centric anchor text. You'll be able to rise within the ranks of the search engine results pages like this. It's not complicated at all!

There are plenty of small things you can do to help you with your SEO efforts. Link building campaigns, fresh content and internal linking all work towards helping you increase your ranking.

It will help you generate more traffic and even more sales if you know what you are doing. These are just a few of the many strategies there are in terms of SEO. With a little bit of research you'll turn over plenty more.



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