Sunday, March 25, 2012

A Look At Audio Streaming At Work



There was a time when it was difficult to distribute audio effectively over the Internet because the software used for listening was hard to come by and hard drive space was limited.

Today Internet users typically have three or more devices that can decode and play audio streams via the Internet. And there are even programs that have been developed to capture these audio streams for future playback.

This has also spurred an increase in live Internet only radio stations, where a good number of disc jockeys and broadcasters are offering their services to be heard on the Internet. And the number of broadcasters who wish to be a part of this growing revolution of online audio streaming continues to increase.

The growth of audio streaming is a byproduct of consumer demand and advancements in technology.

As an online business using audio to guide your visitor through your website may be a great first step, but there are so many other uses for audio that may take into account visitors who may be visually challenged.

There are already devices to assist those with poor vision, but if you create pages with audio it can make an enormous impact on those who often feel forgotten.

Audio could also help out visitors who have a tight schedule. It may be possible to listen to your presentation while they continue working in another window.

Audio can also be an important element in an increasingly mobile society. For those on the go, the ability to listen to audio may be of more assistance than attempting to read the small print on their cell phone or Smart-Phone.

Many of your business' potential customers are sure to appreciate some well-thought out audio streaming presentations. Certainly they will have different reasons for having an interest in the audio stream, but the audio remains an important function in site marketing and customer convenience.

The growth of online marketing techniques can move audio streaming from a 'nice add on' to a desired form of communication with your prospects and customers. Since it is very easy for consumers to tap into an audio stream you have a unique opportunity to brand your business in ways previously unavailable.

In the past, the use of graphics was a major point of contention, just like some people debate whether audio is really necessary in websites. However, there are very few sites online without graphics. It's believed the same will ultimately be true of audio streaming.

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