To begin with, though blatantly redundant in my quest to teach the plenty, Search Engine Optimization (or search engine marketing) is simply that. Optimization. The actual exercise or 'action' is called Search Engine Advertising and marketing or SEM. As such, Article submission methods are a part of SEM, not SEO. Let's get that sorted straight away. Enough with the alphabet soup, back to business.
For those whom aren't enlightened in the whole 'Articles for Rating' idea, I shall summarize. Part of what will get web sites higher rankings on the main serps is back links. Backlinks are the number of links pointing back to a selected website. Most fashionable search engine algorithms, give higher ranking based mostly on the number of backlinks to a selected web site out on the web. A supposed 'reputation meter'. The theory goes, that if you happen to write articles, submit them to article repositories with footer textual content and a hyperlink to your web site, you will magically see lots of if not 1000's of links back to your site. This in turn would increase your SERPs (search engine outcome position). As I mentioned, a sound idea on paper.
Let us not forget our past, lest we are doomed to repeat it.
Article SEM could not be 'the latest thing' if there weren't others previous it. Its closest relative would have to be 'Discussion board Posting for Textual content Hyperlinks' methods used final year by a fantastic many net marketing pundits. This one was the identical thought but simply much more labor.
Corporations would rent individuals, normally offshore labor, and have them go to excessive ranking boards/message boards and make posts with the corporate textual content hyperlink in the signature. Oh yes my mates, they PAY individuals to go and do that type of marketing/knowledge entry. It's piece work, paid by number of posts.
What occurred to that one? Effectively serps caught onto the idea as well and adjusted their algorithms to 'see' matching textual content links for the same web site or distinctive 'Class C' IP handle and deal with them as one, not a number of links as supposed by those 'savvy' marketers. Full waste of cash now isn't it?
The algorithm has similarly modified with regard to reciprocal linking strategies. They have been drastically devalued with recent algorithm updates at the main SEs (search engine). For many years now site owners and search engine marketing folks have been spending quite a lot of money and time obtaining reciprocal links to their sites. Those self same recip-links can really damage ones positioning now. Many have paid good cash to get punished by the brand new 'rules'. Worse than a whole waste of money.
Blogs? Naw, spammers got them too. As reported by Andrew Orlowski over at the Register, "Not too long ago, we featured a software device that may create one hundred Blogger weblogs in 24 minutes, referred to as Blog Mass Installer. A subterranean industry of websites providing "personal label articles," or PLAs exists to flesh out "content" for these freshly minted sites. And because of this, professional websites are sometimes caught in the cross fire."
The Sky is falling! The Sky is falling! The Sky is falling!
Now for a little 'the end is close to' worry mongering. In recent months, in an effort to come to grips with Googles latest algorithm rollout Large Daddy, many in the search engine marketing have been suggesting Google is filling up and can't deal with the sheer quantity of it is eight billion plus listings. Some evidence of unhappiness in Gmail land as reported by By Saul Hansell of The New York Times, "Referring to the sheer quantity of Site info, video and e-mail that Google's servers maintain, Schmidt mentioned: "Those machines are full. We have a huge machine crisis.""
And that's simply the e-mail load.
So while I try to work out the long run value of article writing for search engine marketing, I can not assist but suppose this observe could have a deleterious impact on the end person, The Web Surfer. With hundreds excessive and expertise struggling to maintain up, an finish-run on getting articles of varying levels on quality most likely will not make issues any better. So for the sake of all the web surfers now and sooner or later I will attempt to preserve my article writing to a minimum. I hope this one helped start some further dialogue.
This post is written by Samuel Jones 28. You can hire efficient virtual assistant at Myoutdesk.com.
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