Effective Link Exchange - What You Need to Know

You can overlook a good many parts of SEO, but backlinking is the one thing you simply cannot overlook. In order to increase your ranking and get your website to a good a position in the search engines, you need a high number of relevant backlinks from other sites.

Perhaps you have heard of exchanging links with another site; this is one approach among quite a few others available to you. We want to share some of our insights on link exchanges so you can do it right the first time. Even though you have read about review of Spillover Commissions and some tips and ideas, there is a ton more information that is relevant and valuable.

No matter what you learn in terms of methods, it is up to you to get it right which means be able to do it effectively. Deciding to pursue serious growth may lead you to enter into different areas of advertising, and that can really boost your marketing numbers. But remember that any time you decide to try something new, stop and consider a few things first. Stop and think about doing a campaign that is more along the lines of a test ad. But in the end each of us has our own comfort level, and just do what you are comfortable with doing. Actually, the sooner you embrace that advice the better off you will be.

One basic principle to remember is you really want to work with sites that are somewhat similar to yours regarding rank and reputation. But, if you are acquainted with the site owner of any blog or site, then by all means give it a shot. The first thing you will do is go to Google and find all the sites that are about the same age as your site. If you continue working on your site, then as it matures you will have a better chance with approaching the higher PR sites. One of the reasons why large websites may not accept your link exchange request is because they get too many requests every day, so they are careful as to who they accept for link exchange.

You can make a little more of a positive impression if you address the person to whom you send an email by their name. You will at least make a good showing, and you just never know what the final outcome will be. This is how positive business relationships begin; with a little respect and courtesy. Personalization is not new, but it is still something that is better than ignoring it.

Do a sanity check before hitting, send, and make sure include important items such as your URL. This is just a simple thing, but it makes people wonder about you in a less than positive light. If you are not the best writer, then have someone who is good at writing to do it for you. Be sure to explain why this exchange will be good for both parties involved. All in all, just keep in mind that being professional will pay in the long run, so make sure that each step you take towards exchanging links is well prepared.