SEO Tips You Can Count On

Search engine optimization involves performing specific tasks for on-page and off-page factors with the intended result to rank high in the search engines. You want to get results in your IM business with SEO, so we'll let you discover a couple important areas you'll need to use in your own SEO marketing. Article written by PageOne Curator

One factor that plays a major role in SEO is how you use anchor text. Anchor text is nothing but the text that appears in a link. So at least in the majority of your backlinks, be sure you're using your primary keyword phrase in the anchor text. Ok, let's say... just as an example, you have a site that is optimized for "electric dogs," so when you're getting backlinks you want those links to have anchor text: electric dogs. So many people just use, click here, as the anchor text - sometimes, and it's the worst thing to do because search engines will think that is what your site is about - no kidding. Your site will suffer penalities from the search engines because there will be a discrepancy between your anchor text and your site topic. So bottom line - always use relevant keyword phrases in all your anchor text regardless of the situation.

Another trick to use sparingly is to put some keywords in bolding or you into italics, but avoid doing this on every page, etc. This really is a pretty valuable little tip for on-page SEO. Search engines apparently give more weight and higher priority to words that use these tags. But always remember that you should never overdo anything with SEO. Hard to say, but certainly no more than about 3 times should be good enough to do the trick. Also include primary and secondary keywords/phrases in your H1/H2 tags. Treating your keywords within the "H" tags will lend them even more value to the search engine algorithm. what you'll also be doing is optimzing each page for its own primary keyword/phrase plus some additional secondary keywords.

You also want the search engines to easily know and understand what your site is about. Text links are more effective for linking, so be sure to use that. If for some reason you cannot do that, then be sure to have a sitemap for your links. Doing so will make things much easier on the search engine bots.

SEO will not get overnight results but is a proven process that helps build up your site. While SEO is a long process, the results are worth it. Know that your page rank will fluctuate but stay focused on SEO factors such as strong keyword titles and fresh content. These are the main factors involved in earning your site the respect of the search engines.

Article written by best seo software for content curation PageOne Curator